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Saturday, April 18, 2015
"Educating drivers about safety has long been a commitment for Allstate," said Steve Sorenson, executive vice president of product operations at Allstate Insurance Company. "More than a decade ago, we began to build awareness of how distractions in the car could become driving dangers. Today, our Reality Rides simulator provides an impactful way for drivers to learn firsthand how significantly distractions can affect their ability to drive safely." A survey of more than 4,500 people who experienced Reality Rides"� simulation shows that sixty-nine percent learned more about distracted driving, and 85 percent found the program "fun and effective."2 Reality Rides features a real but stationary car equipped with virtual reality technology that displays a responsive animated environment on a curved LED television embedded in the windshield. Using the steering wheel, gas and brake pedals, the driver is tasked with driving while also attempting to text, talk on the phone and enter navigation system directions. Participants are given traffic "tickets" that reveal potential infractions a driver could receive if the experience happened in real life, and have the opportunity to take the Allstate X the TXT pledge to not text and drive.
To find out when the tour is coming to you visit www.Facebook.com/XtheTXT and watch the video below to learn more.
http://brightcove.vo.llnwd.net/v1/unsecured/media/1120330743/201503/2802/1120330743_4136661495001_4136597262001.mp4?pub-id=1120330743 12013, National Highway Traffic Safety Administration (NHTSA), "2013 Quick Facts," http://www-nrd.nhtsa.dot.gov/Pubs/812100.pdf 22013-2014, Allstate Reality Rides Survey
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