Curves Unveils New Specialty Classes For 2015, Including Cutting-Edge Jillian Michaels Workouts

Thursday, December 18, 2014

With "resolution season" right around the corner, Curves International, Inc., the world's largest chain of fitness centers for women, has announced the addition of new Curves Specialty Circuit Classes and new Curves Workouts with Jillian Michaels to their already rich lineup of fitness offerings for 2015.* The 2015 Curves Specialty Circuit Classes* are designed for specialized training, with moves focused on key areas like balance, flexibility and strength. The low-intensity Body Balance class combines balance and stability exercises with circuit strength training. Arms-Core-Legs, also suitable for all fitness levels, offers targeted bodyweight moves designed to tone and strengthen the arms, core and legs. Stretch & Strength is dual-purpose in that it applies two principles to the same muscle group, back to back: strengthening machine exercises plus stretching intervals. All workout moves are conducted in between each circuit machine.

"Curves has long been celebrated for its highly effective Circuit workout: a 30-minute, coach-led routine that works every major muscle group for a total body workout. Our 2013 partnership with Jillian Michaels was a natural evolution, adding both variety and intensity to our program. Now, with the new Specialty Circuit Classes, Curves is poised to yet again help women across the U.S. and Canada make a strong, healthy start in the new year and beyond," said Mike Raymond , chief marketing officer of Curves International, Inc. "Our 2015 additions give our members more choices than ever, and it's all included as part of the membership, so it's a great value." The new class lineup, which rolls out in January 2015 at participating Curves centers, also includes new workouts from Jillian Michaels. Unlimited access to all of the classes is included as part of the Curves membership. Curves Workouts with Jillian Michaels* is a cutting-edge no-nonsense Curves Circuit workout designed to build muscle and boost cardiovascular conditioning while targeting all major muscle groups. Michaels' innovative series is intentionally customizable by both fitness level and goal, with classes that combine strength training on machines with functional bodyweight-based exercises designed to engage all the key muscle groups, help ramp up the metabolism and transform the physique. 2015 introduces new levels of Curves Workouts with Jillian Michaels.

The Introductory class, which is appropriate for all levels, gradually builds strength, conditioning and endurance throughout the whole body. The Level One class pushes members a bit further with a slightly more advanced total body workout, while the Level Two class offers high-intensity metabolic intervals to help members scorch calories.

About Curves International, Inc.

Curves International, Inc. is the largest chain of fitness centers for women in the world and is famous for its 30-minute Circuit with a Coach that works every major muscle group with strength training, cardio and stretching. The new Curves Workouts with Jillian Michaels* offer cutting-edge total body workouts that feature the Curves strength training machines in conjunction with functional bodyweight-based exercises that help ramp up metabolism and transform physique. The new Curves Specialty Classes* offer workout moves for key focus areas like balance, flexibility and strength. Classes include Body Balance, Arms-Core-Legs, and Stretch & Strength. With Curves Complete, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, customizable meal plans and one-on-one coaching and support. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information, please visit

*Scheduled workouts and classes vary by location and are offered at participating locations only.

About Empowered Media Empowered Media, LLC operates the Jillian Michaels wellness brand. Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. The products marketed are part of the total life solution platform created by the Jillian Michaels philosophy. America's premier health and wellness coach, Michaels is a New York Times best-selling author, entrepreneur and popular television personality. Michaels is also a passionate advocate, fighting to invoke important changes in all aspects of health and wellness. Michaels' newest book, SLIM FOR LIFE: MY INSIDER SECRETS TO SIMPLE, FAST, AND LASTING WEIGHT LOSS is available now wherever books are sold. For more information about Jillian Michaels, please visit

SOURCE Curves International, Inc.

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