Coffee Culture introduces Nutella menu items for limited time

Canadians have fallen in love with the cocoa-hazelnut perfection of Nutella hazelnut spread, and now discerning coffee and food-lovers can indulge their taste buds with a new lineup of baked goods and beverage made with Nutella -- available only at Coffee Culture Cafe & Eatery.

Launched last weekend and available until the end of August, the delectable offerings -- Blended, Drizzled and Layered with Nutella, and all prepared fresh and in-house -- are receiving an unprecedentedly enthusiastic response from guests at Coffee Culture's locations in Ontario, Manitoba and the United States.

"We knew that people simply go crazy for Nutella, and we were confident that our unique selection of products made with Nutella were the most delicious available anywhere," said Perry Ouzounis, Vice President of Operations, Coffee Culture Cafe and Eatery, a division of Mississauga, Ont.-based Obsidian Group Inc. "But we have literally been blown away by how popular the new menu has been. Frankly, the challenge now is keeping up with demand." The four menu items, launched on May 1 in Ontario and available only until August 31, are the result of a unique collaboration between Coffee Culture, which has more than 70 locations in Ontario, Manitoba and the Northeastern U.S., and Ferrero's Nutella hazelnut spread, one of the world's most popular and delicious spreads. Coffee Culture's culinary and marketing team worked for six months to develop products that would meet their strict standards for taste and freshness.

Freddoccino Made with Nutella: Rich espresso, ice cream mix and Nutella blended under a topping of whipped cream and a drizzle of cocoa-hazelnut heaven. There's nothing more refreshing -- or delicious -- to satisfy summertime cravings.

Banana Nut Muffin Made with Nutella: A marriage made in muffin heaven, the Banana Nut Muffin drizzled with Nutella warms the senses with fresh-baked cocoa-hazelnut and banana goodness. There's a luscious surprise on the inside: a centre filled with creamy Nutella.

Peanut Butter Cookie Sandwich Filled with Nutella: How do you make peanut butter cookies even better? Make a sandwich with Nutella, of course! Two freshly baked peanut butter cookies envelop a layer of Nutella -- a taste sensation for the kid in all of us.

Cheesecake Topped with Nutella: Coffee Culture's original New York Cheesecake gets kicked up a decadent notch with a generous drizzle of Nutella. Need we say more? To make the new menu even more tempting, Coffee Culture offered a buy-one-get-one coupon from May 1 to May 3, and a Twitter party celebrating the launch attracted nearly 30 million impressions -- trending in the Top 5 in Canada.

The temptation doesn't end there: for a limited time, Canadians can visit a Coffee Culture Cafe and Eatery location or go online at www.coffeeculturecafe.com to enter for a chance to win a $25 Coffee Culture Cafe and Eatery gift card. One winner is being selected every day during the month of May. (Complete contest details are available online.) To find out more about Coffee Culture Cafe and Eatery's new products made with Nutella hazelnut spread, visit www.coffeeculturecafe.com.

About Coffee Culture Cafe & Eatery In a grab-and-go world, Coffee Culture Cafe & Eatery is something different: a place where discerning food and coffee lovers can "come for the taste, stay for a visit." Launched in 2006, Coffee Culture delivers comfortable seating, a warm and relaxing atmosphere, and a unique selection of fresh-made food and beverages -- all prepared in-house -- at over 70 locations in North America. Beyond our unrivalled coffee blends and specialty beverages, Coffee Culture's customers can enjoy a variety of fresh baked goods, made in-house daily and throughout the day, as well as appetizing gourmet wraps and flatbreads -- all in a sophisticated and soothing environment where they can stay connected with free wireless Internet access and plasma TVs. It's the perfect place to sip, savour and share! Visit us online at www.coffeeculturecafe.com, or follow us on Facebook (/coffeeculturecafe), Instagram (@CoffeeCultureCafe) and Twitter (@coffeecultureCA).

About Obsidian Group Inc.

Based in Mississauga, Ontario, Obsidian Group Inc. is one of Canada's leading, fastest-growing and most progressive hospitality companies. Founded in 1996 to develop, market and manage hospitality and real estate interests, Obsidian now manages some of the most successful Canadian hospitality brands, including Coffee Culture Cafe & Eatery, Crabby Joe's Tap & Grill, Union Burger and The Open Kitchen, with locations throughout Ontario, as well as in Manitoba and the United States.

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