Sloan's Ice Cream to Open at High-Profile CityPlace Doral

The sweet tastes of "cool" culinary treats and zany toys are on their way to one of South Florida's new premier shopping, dining and entertainment destinations.

Sloan's Ice Cream, the celebrated sweets shop renowned for its innovative ice cream flavors, gourmet candies, oversized toy collection and colorful aesthetics, will soon arrive at the renowned mixed-use development, CityPlace Doral. Local entrepreneurs and the owners of the Sloan's in Delray Beach and Lauderdale-By-The-Sea, David and Debra Olmo, plan to open the new location mid-summer 2016.

"We are beyond thrilled to open a third Sloan's, and CityPlace Doral is a perfect fit," said David Olmo, a longtime business owner in South Florida with more than a quarter century of entrepreneurial experience. "My family has been involved in operating our two other stores and we just can't get enough. We fell in love with the incredible concept years ago and we have grown to be even more passionate about the brand. The stores create a dreamland feel with the whimsical decor and delicious smells and we can't wait to share this feeling with local shoppers, mall employees and visitors to the area.

In addition to opening a Sloan's at CityPlace Doral, the Olmos have acquired the development rights to build and operate Sloan's Ice Cream stores coast to coast throughout South Florida in areas such as Broward County, Miami-Dade County and Key West. Their agreement calls for a total of 10 locations, with an opportunity to add on more units.

The Olmos have been in business together for most of their married life. Their three adult children, David Jr., Gregory and Stephen, will continue to help with operations of the South Florida Sloan's locations.

"It is seeing the smiling faces of countless guests every day that drives our desire to keep expanding the brand," Debra said. "This experience has been a dream come true and has strengthened our family bond. We have such passion for the concept and it is reflected with each cone we scoop, hand we wave and smile we make." Since opening its first store in 1999, Sloan's has become an iconic, palatial tribute to ice cream. Currently, there are six locations in South Florida and one in San Diego. Nationwide expansion plans call for adding 200 franchise units in the next five to seven years. Additionally, Sloan's has expanded internationally into the Middle East, with is first franchise location outside the United States slated to open in Dubai this fall.

Sloan's shops are community destinations like no other. Plush toys line the walls, savory Sloan's homemade sweets fill the countertops, and rich original ice cream flavors made from the finest ingredients are scooped at a fervent pace as fanatical guests enter each store.

Beyond the aesthetics, tantalizing scents only Sloan's can emit waft through the air, circulating hints of freshly made cookies and waffle cones around each store. Taken together, the full complement of smile-inducing taste, sight, smell and touch sensory stimulants form a harmonious blend of elements that instantly create one of franchising's most dynamic opportunities.

"Simply put, we created Sloan's to be a dreamland for everyone, kids and adults of all ages, and our focus has never changed," said Sloan Kamenstein, founder, owner and a classically trained chef who honed his craft at London's Le Cordon Bleu culinary school and trained in kitchens throughout France. "One taste, sniff and glimpse of Sloan's sends the senses soaring. We're thrilled to have the Olmos adding their third shop." Kamenstein himself has designed the complete menu of creative ice cream, candy and sweet treats. These include dozens of innovative flavors such as Tracy's Scrumptious Pretzel (caramel ice cream with milk chocolate covered salty pretzels and peanut butter swirls), Cookie Monster (made with homemade chocolate chip cookies) and Mom's Apple Pie (apple pie ice cream with pieces of homemade apple pie).

Ideally suited for experienced restaurant, retail and hospitality franchise investors, as well as husband and wife teams and multi-generational investment groups, Sloan's has demonstrated a track record of achievements in every economic climate. Owners of Sloan's franchise units will receive ongoing training and support, along with invaluable insight and leadership from Kamenstein and his franchise development team.

About Sloan's Ice Cream A true icon of South Florida, Sloan's is renowned for its award winning luxury ice cream flavors, candies and world-class bakery items. The brand's signature pink walls and ceilings, along with the plush toy collection lining its walls add to Sloan's fun, funky experience, which includes magical glass bathroom doors. In 1999, Sloan Kamenstein, a classically trained chef and ice cream connoisseur, created Sloan's along West Palm Beach, Florida's famed Clematis Street. Under his guidance, the brand has grown to four locations in West Palm Beach, Palm Beach Gardens and Boca Raton. In mid-2012, Sloan's began franchising with qualified operators and investors to strategically grow the brand and share more of its magic with a growing national and international following. For more information about Sloan's, visit www.sloansicecream.com. To learn more about available franchise opportunities, visit www.sloansicecream.com/franchise, call (561) 839-3000 or e-mail David Wild at [email protected]. Allyson Otey Public Relations Associate Office: 847-897-7496 Cell: 614-565-6073

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