Jamba Juice to launch mobile order-ahead app

Jamba Juice consumers will soon be able to bypass the line at stores by using the new Jamba mobile order-ahead app. The new smartphone tool will be available by mid-November on the Jamba Juice app and will be supported by more than 600 Jamba stores across the United States, a company press release stated.

"The nationwide launch of the order ahead app will allow Jamba to compete effectively for the on-the-go consumer in the QSR space where consumers increasingly engage with brands on different platforms at different stages of the path to purchase," said Julie S. Washington, Jamba chief marketing and innovation officer. "Mobile has become a part of doing business that guests expect from Jamba, and the mobile app will provide us with additional data about app users and their purchase behavior which will enable us to provide more targeted messaging and drive increased revenue." Digital commerce in the Jamba mobile order ahead application was developed by Olo.

"We are thrilled to help Jamba Juice bring digital hospitality to their loyal guests," said Noah Glass, founder and CEO of Olo. "Mobile restaurant customers love the ease of ordering and paying for their favorite orders in a few taps on their smartphone." The Jamba app was launched earlier this year. Mobile order-ahead is one of several new features Jamba plans to incorporate during the following year.

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