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Updated Recently18|8 Fine Men's Salons to Introduce San Rafael to an Entirely New Grooming Experience
Monday, February 15, 2016
Local Entrepreneurs Sign Agreement with 18|8 to Open Fine Men's Salon at Rafael Town Center
The brand, renowned for its distinctive collection of upscale men's services offered at moderate prices, has signed a deal with husband and wife team, Ed and Nina Lasseter, to open a salon in San Rafael.
"We are offering men high quality services in a unique environment designed just for them," said Ed, a lawyer and entrepreneur with 30 years of experience in the oil and gas industry. "An 18|8 salon is nothing like a traditional hair or barber shop. It's more like a one-stop-shop for a modern man on the go. When men walk into one of our stylish, modern facilities, they are entering a one-of-a-kind retreat from the outside world where they can feel comfortable enjoying premium services."
Ed and Nina fell in love with the business model and culture associated with 18|8 and knew it was a great fit for the men in San Rafael. The combination of Ed and Nina's extensive business backgrounds give them the necessary skills to serve the growth of 18|8 Fine Men's Salons in the San Francisco area, where they plan to open nine additional salons in the coming years.
The new 18|8 Fine Men's Salon is a dynamic franchise on the rise. It brilliantly embodies the concept long-awaited for its implementation: men receiving premium hair care and grooming services tailored just for them in a relaxed, cool atmosphere of their own salon.
Team members of 18|8 are well trained to cater towards the grooming needs of modern men of all backgrounds and lifestyles. 18|8 salon services range from modern and classic cuts and styling, grey blending, beard coloring and highlights to straight edge hot lather shaves, facials, MAN-icures, scalp treatments and more "" all done in one chair by the same stylist. Men leaving 18|8 look and feel their best, gleaming with confidence, ready to perform to their highest potential. Customers of 18|8 Fine Men's Salons may even purchase memberships that provide members perks such as complimentary clean-ups and other bonus grooming services.
"Ed and Nina recognize the high demand for 18|8's signature services for men in San Rafael," said Scott Griffiths, founder and CEO of 18|8 Fine Men's Salons. "Their respective backgrounds and business experiences make them the perfect entrepreneurs to develop the 18|8 brand in the area, and we are excited to watch them grow their business."
Griffiths, a Laguna Niguel resident, launched 18|8 Fine Men's Salons in 2002, and has a track record of creating breakthrough brands. Given his company's successes during the past decade, he recently began franchising 18|8, sharing the opportunity for driven entrepreneurs such as Ed and Nina to become part of its growth. Griffiths is a recognized marketing and branding trendsetter who has created and built industry-leading companies across several sectors, including within the salon segment. He has cast his golden touch on the cruise industry with Crystal Cruises, the luxury communications industry with Vertu and the hair care industry, recently as the creator of the brand Mitch for Men from Paul Mitchell.
About 18|8 Fine Men's Salons
Claiming its name from the original formula for stainless steel, 18% chromium + 8% nickel added to steel, 18|8 Fine Men's Salons offers its clients that same transformative effect "" leaving men looking better, feeling better and performing better. Since launching in 2002, 18|8 has established itself as the only men's salon catering to a discerning clientele with an upscale suite of hair care and salon services. 18|8 Fine Men's Salons currently has 400 stores operating and in development.
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