Experienced Valpak Sales Representative Takes Ownership Of Northeast Ohio Territory

Valpak, a leader in local print and digital coupons, announced today that first-time franchisee Lynn Yopko has purchased the Valpak of Northeast Ohio territory. She and her partner, Frank Zbiegien, will mail their first Valpak signature Blue Envelope on Oct. 8 to 60,000 households in Medina, Brunswick, Wadsworth, Fairlawn, Bath and the surrounding area.

 

Yopko understands the value of Valpak since she has been an award-winning sales representative for Valpak of Cleveland for more than 18 years.  She is one of the company's top salespeople and has been recognized as Valpak Sales Rep of the Year in 2011 and a member of the Valpak Sales Team of the Year in 2014.  She has worked in Northeast Ohio communities for more than 25 years.

 

"I am thrilled to leverage my sales background and experience with Valpak to become a new franchise owner," said Yopko. "With a household of six, I am the Valpak consumer and understand how important it is to look for savings and find incentives to try new products and services.  I can pass along this insight to businesses in the community and help them increase sales and traffic with both our Blue Envelope of savings and digital offerings."

 

In addition to her extensive Valpak sales experience, Yopko worked for Dawson Resources as a division manager and personnel consultant for 11 years.  With Dawson, she opened and managed the industrial division with two offices.

 

"We are excited to see one of our brightest sales representatives achieve franchise ownership," said Shak Turner, Valpak's director of franchise sales. "With her tremendous knowledge of the Valpak portfolio, she will know exactly what her customers need and can advise them on how to reach customers and grow their business. She has a real passion for Valpak and will be a tremendous asset to businesses throughout Northeast Ohio."

 

A leader in cooperative direct mail, Valpak mails coupons to about 39 million demographically targeted households per month in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, Valpak offers its advertisers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management. Most recently, Valpak introduced its Total Wellness Envelope, which is a targeted, category-exclusive cooperative direct mail envelope and digital solution to drive new customer/patient acquisition in the medical, health and wellness categories.

 

Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling print and digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.

 

About Valpak

Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users. Founded in 1968, Valpak is owned by Cox Target Media, a subsidiary of Cox Media Group in Atlanta.


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