Wingstop Hires Performics and Starcom USA to Manage National Media Business

Wednesday, September 28, 2016

Wingstop (NASDAQ:WING), the honor winning wing idea with more than 900 areas around the world, has procured Publicis Media offices to deal with its US media task after a focused pitch. In this new task, Performics will lead all look and social for Wingstop in association with Starcom USA, which will supervise vital media arranging and initiation.

"In the course of the last twenty-two years, Wingstop has depended on territorial promoting to effectively extend our idea the nation over. Today, we are one of the quickest developing brands in the US and have opened more than 900 eateries around the world," said Flynn Dekker, Chief Marketing Officer for Wingstop. "We've gone to a point in our advancement where we have to extend our media reach and advertising capacities. To do this, we are acquiring best-in-class organization accomplices, Performics and Starcom. We picked them in view of their media aptitude, advanced ability, key deduction and the to a great degree skilled group of people that will bolster our developing image."

Under the association, Performics and Starcom will build up an across the nation media procedure for Wingstop, including the organization's first-since forever national TV battle. This methodology is powered by the organization's expressed objective to accomplish 2,500 local units and comes when Wingstop keeps on being perceived as one of the nation's quickest developing eatery networks with 12 sequential years of same-store deals development.

"We can unite the best of our brands' mastery inside Publicis Media to offer Wingstop a future-forward and full-benefit way to deal with their business," said Scott Shamberg, Performics US President. "Wingstop has built up their image with social at the center, and we will use their legitimate approach and voice as we work to grow the brand broadly."

Wingstop is a Dallas-based eatery mark with a sole concentrate on crisply arranged, cooked-to-request, hand-sauced and hurled chicken wings and side dishes.

About Wingstop Inc.

Established in 1994 and headquartered in Dallas, Texas, Wingstop Inc. (NASDAQ:WING) works and establishments 914 eateries over the United States, Mexico, Singapore, the Philippines, Indonesia, and the United Arab Emirates. Having developed its local same store deals for 12 continuous years, the Company has been positioned #3 on the "Main 100 Fastest Growing Restaurant Chains" by Nation's Restaurant News (2016), #7 on the "Main 40 Fast Casual Chains" by Restaurant Business (2016), and was named "Best Franchise Deal in North America" by QSR magazine (2014). Wingstop additionally as of late earned acknowledgment as a confirmed Great Place to Work (2016). The Wing Experts' menu highlights exemplary and boneless wings with 11 strong, unmistakable flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ, Louisiana Rub and Mango Habanero. Wingstop's wings are constantly cooked to request, hand-sauced and hurled and presented with an assortment of house-made sides including hand-cut, prepared fries.

About Starcom USA

Starcom USA is a widely acclaimed media interchanges office that draftsmen associated human encounters to make an incentive through accuracy showcasing, substance and innovation arrangements. With more than 1,300 representatives in the U.S., Starcom stands out enough to be noticed and conveys mark building brings about organization with the world's driving advertisers and new foundation brands including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and that's only the tip of the iceberg. Starcom is a piece of Publicis Media""the worldwide media arrangements bunch which additionally incorporates Zenith, Performics, Mediavest | Spark and Optimedia | Blue 449""a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world's driving correspondences bunches.

About Performics

As the first execution promoting office, Performics changes over buyer plan into income for the world's most respected brands. Over a far reaching worldwide system working in 57 nations around the world, Performics makes associated and customized computerized encounters crosswise over paid, possessed and earned media. RECMA perceived Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media organization.

SOURCE Wingstop Inc.

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