Taco Bell Debuts Spicy Fried Chicken Shell Chalupa at New York Speakeasy

Taco Bell breathed life into the anecdotal board this week in New York with a fly up occasion, the Taco Bell Speakeasy. Fans entered the anecdotal chamber, deceived out in 1950s-time stylistic theme and singed chicken publicity notices, and after that went behind a magical purple way to enter the speakeasy, where they could test the chalupa and taste on strength tequila and vodka mixed drinks.

"For these huge dispatches, we need to be splendid in the normal courses, as on TV, additionally in surprising ways, similar to an occasion that is a speakeasy, or the 800 number or Twitter channel," Thalberg said. "Every last bit of it backings this item is heavenly and individuals will need to attempt it."

The Council for Eating Fried Chicken the Same Way You Always Have wakes up at the fly up.

Thalberg said there's "not so much a playbook" for why the brand is sitting out the Big Game this year. Taco Bell's last huge item dispatch, the Quesalupa, occurred amid a year ago's Super Bowl. The brand gradually revealed the cheddar filled mixture by discharging a redacted official statement for its Super Bowl spot, which included James Harden and soccer star Neymar.

"In the event that individuals were anticipating that us should be in the Super Bowl, as it were, it's a purpose behind us not to be in the Super Bowl," she said. "I'm absolutely happy we did it a year ago, and I'm totally happy with the way that we're not doing it this year. For us, it's not about being in the Super Bowl; it's about having a major dispatch."