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By Peter Citera | CHICAGO , IL | Tuesday, February 07, 2017
Together, CDC and its players are changing the culture and level-of-play in top-tier darts in the United States and Canada, with a focus on crowning a new World Champion from North America by 2024.
"When thinking of logical ways to streamline operations, it made sense to pull together this group of like-minded companies. We're not direct competitors, and we serve the same clientele. This will give all of us a more in-depth understanding of the market, and allow us to work together on projects that will continue to advance the game in North America to the benefit of its players and fans. This alliance is the definition of "synergy." - Peter Citera, CEO, Championship Darts Corporation
As an added benefit, corporate sponsors and companies interested in reaching large numbers of people who share the same interests will now be able to leverage their marketing investment by accessing the largest active player-base in North America. Whether through DartConnect screens, CDC streams, ADA electronic newsletters or 9 Dart Out products, companies can maintain consistent and repetitive messaging to both the steel and soft-tip worlds at a reasonable cost.
"The Alliance will show that companies and organizations CAN work together and DO have similar thoughts on the direction of North American darts. The United States especially needs organized growth in the steel tip game. The last two decades have proven that a single company or organization can't move the game forward alone. Successful Fortune 500 Companies form alliances to adapt to their changing markets, so why not darts? The Alliance will help the ADA's members with more promotions, more events, more options on apparel and better score keeping. We believe that all the right pieces are now in place for growth in America." - Karl Remick, Vice President, American Darters Association
In the coming weeks, the UDA anticipates unveiling a new logo and launching an informational website showcasing its mission and goals.
As joint efforts begin to take shape, fans, players and sponsors alike can expect more news on how they can support the alliance's efforts.
"9 Dart Out fully supports the shared goals and mission of the UDA and looks forward to mutual growth and the betterment of the sport. We truly are stronger together." - Ken McCowan, President, 9 Dart Out
For More Infromation Please contact:
Peter Citera
Chief Executive of Championship Darts Corporation
Phone: 1 (844) 752-9501
Email: [email protected]
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