Friday, March 17, 2017
The brand's international growth has mainly focused on increasing the number of restaurants in existing markets and, at the same time, entering three new markets: Latin America, the Middle East, and the Asia Pacific region. From 2014 to 2016, 80 international locations were opened.
The diner-style eatery is renowned for offering all-day breakfasts. IHOP offers 65 breakfast options at any time of day, as well as lunch and dinner options. There are more than 1,700 such locations worldwide in the United States, Canada, Mexico, Guatemala, United Arab Emirates, Qatar, the Philippines, Panama and other countries.
This week, DineEquity vice president of international development, Dan Lecocq, along with Lizan Retail Advisors (LRA) CEO Jorge Lizan, will be in Costa Rica meeting with potential partners for the brand. LRA was contracted to advise the company on its strategy for entering the Costa Rican market, said a company press release.
IHOP chose to develop in Costa Rica for a number of reasons, including the growing economy and the country's stability, and a ready consumer base.
"Beyond the requirements of business experience, we are also looking for qualified franchise partners that align with our brand identity. They have to embody a spirit of enterprise and a high level of commitment to guest service," said Lecocq.
DineEquity, in addition to operating restaurants under the IHOP brand, franchise restaurants of the Applebee's Neighborhood Grill & Bar brand.
450 North Brand Blvd
Toll Free: (888) 774-IHOP
Fax: (818) 247-0694