Bata looks at ways to boost customer experience at stores

By Meenakshi Kumar | Monday, July 17, 2017

Bata
Bata, is now looking to beef up customer experience to attract more footfalls in its stores. The footwear brand is now investing in both offline and online channels and as Anand Narang, VP, Marketing, Bata India, says the brand knows a good customer experience turns a casual customer into a loyal one and the experience of consumer is therefore regularly measured for continuous improvement of store-service.

Bata doubled its ad budget in 2017 and has launched a new TV campaign 'Me and Comfortable with It' aimed at modern Indian women, says Narang. The brand operates 1,200 outlets across India and is focusing on small cities, where consumers are seeking the same retail experiences as metros. Narang describes the outlet as being unique with its clutter-free aesthetics and visual impact creating a truly international shopping experience. The brand is creating breathtaking store windows where to showcase its collections.

Bata has started offering an omnichannel experience, as more and more consumer's research purchases online before buying. Consumers are able to buy online and pick up shoes in store or even reserve online for subsequent store trial, Narang explained. And as it looks to reach younger consumers with new sub-brands, Bata is looking to engage this demographic via social media, with a range of content from wardrobe curation posts to competitions.


Bata News and Press Releases

This article has been read 384 times.

Would you like to own a Bata Franchise?

For more information about becoming a Bata Franchise owner, including a franchise overview, start-up costs, fees, training and more, please visit our Bata Franchise Information page.

Bata Logo

Bata Limited (International Division)
12 Concorde Place
Toronto, ON

Phone: 1-416-446-2011
Fax: 1-416-443-8861

Bata Franchise Information

Share This Page!


FREE FRANCHISE ADVICE

First Name:
Last Name:
Address:
City:
State: (US inquiries only please)
Zip:
Phone:
Email:
Capital to Invest

(Min $50k Investment)
Investment Timeframe:

Can I use my 401K or IRA to buy a business?

Submit your request for a
FREE Franchise Consultation.