Cottman Honored with Platinum Award for Animation

Thursday, September 07, 2017

Recognized by 2017 dotCOMM Awards

Cottman Transmission and Total Auto Care continues its winning
streak for its highly regarded digital marketing expertise with yet another award on the
shelf for the groundbreaking Transmission Physician, growing the brand's reputation for
service and quality.
Out of more than 2,200 submissions from 15 countries, Cottman's web series
"Transmission Physician," featuring an animated female transmission expert, earned the
Platinum Award in the Animation category in the 2017 dotCOMM Awards for excellence
in web creativity and digital communication.
"From the first time we revealed the Transmission Physician, we knew she was
something special," said Derik Beck, vice president of digital marketing at Cottman.
"Now, she's won multiple awards and it reinforces the care we put into her in the first
place, reflecting our commitment to service and education for our customers over
everything."
Winners were selected from 241 categories for websites, videos, social media, paid media,
owned media, earned media and digital marketing and communication programs. Entries
for the dotCOMM Awards came from corporate marketing and communications
departments, digital shops, advertising agencies, PR firms, production companies and
freelancers.
The dotCOMM awards is administered and judged by the Association of Marketing and
Communication Professionals (ACMP). The international organization consists of several
thousand marketing, communication, advertising public relations, and media production
and freelance professionals. AMCP oversees awards and recognition programs, provides
judges and rewards outstanding achievement and service to the profession.

Winning a dotCOMM Award goes even further to raise Cottman's reputation as an
industry leader for the Transmission Physician video series as it contributes to the
overall marketing strategy of Cottman.
The dotCOMM Platinum Award is just one in a series of awards that the Transmission
Physician has garnered in 2017 "" the brand also took home the following in recent
months:
 Silver Award, Summit Creative Awards for Education Animated Video Series
 Bronze Award, Telly Awards, Craft Use of Animation for Branded Content &
Entertainment and Web Series for Video, Shows or Segments
 Gold Medal, Hermes Creative Awards, Electronic Media "" Websites, Educational
Video Series
 "Excellence" designation, Communicator Awards, Online Video in a Campaign or
Web Series
 "Distinction" designation, Communicator Awards, Online Video in Video
Education
The Transmission Physician web series is a standout component of Cottman's broader
catalogue of educational digital content. Using accessible animation and themes,
Cottman shares its educational videos on the brand's website as a way for consumers
to learn more about common car care topics.
As a specialist in transmission technology and repair, the Transmission Physician
debunks common transmission myths, shares specialized, transmission-specific advice
and explores related topics such as checking the automatic transmission fluid (ATF),
why transmissions are so expensive, the process of how a transmission works,
rechecks and more.
She joins the Cottman Man, the brand's well-known namesake who has long starred in
his own digital series, teaching consumers about car care and tips to maintain the
longevity of their vehicles. Together, these characters strengthen Cottman's ability to
connect with consumers and creatively share meaningful maintenance information that
adds value to the excellent services already offered at every Cottman location.
To view the Transmission Physician and Cottman Man Video Series, visit
www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total
Auto Care, please visit www.cottman.com.

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