Primo Hoagies Appoints a Pair of Proven Franchise Executives to Leadership Positions: Derik Beck, VP of Marketing, and Adam Biedenbender, VP of Development

Thursday, March 15, 2018

Franchisor of Italian Specialty Sandwiches positioning brand for strategic national growth phase

In an effort to bring Primo Hoagies to a national level, the organization
recently hired Derik Beck as the vice president of marketing and Adam Biedenbender as the vice
president of development specializing in Franchise Development.
According to Rocco Fiorentino, President and CEO of Primo Hoagies, "We have tapped Derik
and Adam to join the Primo team to help expand our brand and bring additional support to our
franchisees. Primo Hoagies is built on the quality and consistency that our fans have come to
expect, and we want to bring that same sense to how we brand our company and support our
Beck comes to Primo Hoagies with a long leadership background in digital marketing promotion
and strategic planning for companies like Cottman Transmission and Total Auto Care, AAMCO,
New Holland Agriculture and Mack Trucks, Inc. "I am so excited to be part of the Primo team,"
said Beck. "I hope to invigorate everyone on the team from management to the franchisees and
their staff so we are always making a great first impression and providing an amazing customer
Biedenbender joins the Primo Hoagies team with an extensive background in franchise multi-
unit development. He is well known throughout the franchise industry for creating strong
relationships with franchisees and identifying great partners for franchise expansion.
Biedenbender has worked with several prominent franchise organizations around the country,
including: Rita's Water Ice, Dunkin Donuts, Quiznos, Remax, Smash Burgers and Papa Murphy
"I"ve been a fan of Primo since I first moved to Philly in 2003. It's really great to see the strides
they have made in the Philadelphia market since then," said Biedenbender. "When the
opportunity came up to help the brand grow the business outside of the Philadelphia market, I

jumped at the chance.  When you have a product as good as a Primo Hoagies with such a solid
business model, it's hard not be excited about its potential growth.  I can"t wait for the rest of the
country to try this sandwich and to grow the brand to its potential."
Currently, Primo Hoagies franchises are located in seven states, including: Pennsylvanie, New
Jersey, Delaware, South Carolina, Florida, Maryland and Virginia, with more than 90 stores
open. There are 52 stores in Pennsylvania with the newest location, Primo Hoagies Kennett
Square, which opened on February 13, 2018.
The description of a sandwich being called a "hoagie" is unique to Philadelphia much like the
Primo Hoagies brand. Primo Hoagies co-founder Rich Niegre opened his first store on Ritner
Street in South Philadelphia in the 1990's. From there the brand expanded into Center City,
Philadelphia and into the South Jersey market. Soon after, Niegre decided to franchise the brand.
Fiorentino explains that Primo Hoagies" is held in high regard among Philadelphians because of
its top quality ingredients that fill the options on the menu at all stores. The menu is also
consistent, always offering Old Fashioned Style Specialty Sandwiches unique and original to
Primo Hoagies.
Looking to the future, Beck is charged with increasing Primo's online presence, increasing same
store sales and the Primo Hoagies distribution process throughout the United States. He will also
concentrate on expanding the brand using his unique social media strategies. Together, Beck and
Biedenbender, will build franchisee relations and support the marketing efforts of each
individual franchise.
A South Philadelphia original, today Primo Hoagies has more than 90 locations across seven
states. Longtime loyalists and new fans cherish the brand for its fresh, made to order Old
Fashioned Italian Specialty Sandwiches created with true Italian-style authenticity and from the
fines gourmet meats and cheeses. Since its beginnings, demand for the brand's hoagies has
resulted in long lines during lunch and dinner, and unrelenting requests for catering orders. This
popularity continues today as Primo Hoagies grows around the country through franchising. A
true community ally, Primo Hoagies also runs a non-profit foundation called PrimoCares. The
foundation supports children's organizations within the communities where Primo Hoagies
stores are located. For more information about Primo Hoagies and its many locations, visit: To learn more about franchise opportunities, visit:

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PrimoHoagies Franchising Inc.
610 Ryan Ave.
Westville, NJ

Phone: (856) 742-1999
Fax: (856) 742-5000

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