Second Cup Coffee Chain Continues Global Expansion in Georgia

Thursday, February 09, 2017

Second Cup
The Second Cup Coffee Company Inc. ("Second Cup") continues to develop its global presence by starting 2017 off by announcing plans to open cafes in the Country of Georgia under a development agreement with its newest Regional Franchise Partner, Coffee Time ("COFTIM") with the opening their first cafe in Tbilisi and also bringing their signature coffee to the retail shelves of SPAR Georgia.
Partnering with Coffee Time headed by Archil Gegenava, Giorgi Chubinishvili, Vadim Gurdzy and Ilkin Babaev; Second Cup plans to open their first cafe inside a SPAR Georgia store in the heart of Tbilisi. The cozy Second Cup cafe will have seating for 24 indoors and additional patio seating for the summer, serve fresh food made locally, be equipped with WiFi, and offer Second Cup's complete line of signature beverages. There are plans to bring multiple different format cafes to Georgia, as part of an aggressive development strategy. Building on COFTIM's extensive experience in hospitality and food retail. Georgia will be the first international region to sell Second Cup coffees and hot chocolates on grocery store shelves, as well as the first region to operate both cafes and the Grocery program simultaneously.
"We have been preparing to introduce our Grocery program to international markets and are positive that COFTIM are the ideal partners, due to their experience, to introduce the Grocery program on their shelves. This is a tremendous opportunity for Second Cup to continue its brand expansion internationally with strong regional partners like COFTIM. We are very excited for the opening of the cafe in Tbilisi and look forward to entering the Georgian market on both fronts." said Jim Ragas, President and CEO Second Cup. 
Speaking on behalf of COFTIM, Archil Gegenava said that "Georgia's cafe market is becoming a growing sector of the hospitality industry and we felt this is the perfect time to introduce the great Second Cup experience featuring its' line up of beverages, delectable desserts, fresh cold-pressed juices, all natural frozen yogurt, Ethical and Organic teas, Arabica Rainforest Alliance¬© coffees and the rest of their fantastic premium offerings along with fresh food items inspired by our local Georgian flavor." 
Second Cup grew from its humble beginnings in 1975 in Toronto, Ontario. Over the past 40 plus years the company has expanded globally to over 30 regions worldwide with over 190 cafes operating internationally. For more information, please contact Jim Ragas, President & CEO, The Second Cup Coffee Company Inc. by phone: +1.905.234.0315 or e-mail: [email protected]

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Mississauga, ON

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