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Below is an in-depth analysis and side-by-side comparison of Money Mailer vs SuperCoups including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $65,210 - $77,000 | $51,950 - $89,500 |
Franchise Fee | $49,900 - $59,900 | $17,000 - $26,000 |
Royalty Fee | $75-$300/area | Varies |
Advertising Fee | 0.50c/mailed ad | - |
Year Founded | 1979 | 1982 |
Year Franchised | 1980 | 1984 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $2K | $2.5K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Optional ongoing training throughout term On-The-Job Training: 16 hours Classroom Training: 16 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad slicks |
Operations |
Franchise can be run from home. 10% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
Franchise can be run from home.
Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Since 1979, Money Mailer has been a quality leader in direct response advertising. Franchisees serve as marketing consultants to local business owners, developing customized direct response advertising programs to help increase each client's customer base. Once franchisees secure orders, they send them to our corporate facility, which executes the printing, insertion, addressing, shipping and Internet placement.
Launch Package - Your franchise fee includes the following robust launch package:
*200-400 pre-set sales appointments
*2 weeks classroom curriculum at Money Mailer University
*4-11 weeks of in-territory training and support
*No fixed costs 1st mailing
*No postage costs 2nd mailing
*100% print cost waiver on 25-75 restaurant ads
*100% royalty waiver Year 1
*Art subscription costs waived during your first year
*Performance incentive after 4th and 8th mailings
SuperCoups was established in 1982 and started diversifying in 1984. SuperCoups is situated in Norwell, Massachusetts, and is a Valassis organization.
In 2006, SuperCoups re-imagined its region estimate from 80,000 family units for each unit to 60,000 families for each unit.
SuperCoups, an immediate promoting establishment that administrations the publicizing needs of nearby organizations. SuperCoups franchisees will have the chance to give practical regular postal mail and computerized publicizing answers for America's private ventures.
Our franchisees assume a consultative deals part in displaying the SuperCoups opportunity with an end goal to make mark mindfulness and amplify the arrival on their customer's publicizing venture.
SuperCoups gives franchisees complete preparing in our demonstrated center direct promoting program and the learning they have to deal with their establishment business. SuperCoups additionally furnishes progressing client benefit with doled out, educated delegates and instruments to expand their business time. At SuperCoups, we arm our franchisees with a capable bundle, apparatuses and the preparation to convey it.
Once authorized, the franchisee will be required to construct connections and obtain deals by:
Prospecting and reaching vendors in their neighborhood
Booking arrangements to acquaint the items confront with face
Meeting with the entrepreneurs and clarifying how SuperCoups can help them develop their business and boost their arrival on their publicizing venture
Once the entrepreneur contracts with the franchisee, they will be in charge of focusing on the best range to boost their customer's reclamation:
Helping their customer in making the best offers that will direct people to his area
Presenting the customer's request to SuperCoups by means of our electronic work process for preparing and promotion creation
Giving client support to their customers
Invoicing their customers