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Updated RecentlyMoney Mailer vs American Town Mailer Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Money Mailer vs American Town Mailer including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $65,210 - $77,000 | $23,900 - $37,200 |
| Franchise Fee | $49,900 - $59,900 | $20,000 |
| Royalty Fee | $75-$300/area | 0 |
| Advertising Fee | 0.50c/mailed ad | - |
| Year Founded | 1979 | 1976 |
| Year Franchised | 1980 | 2000 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | $2K | $1K |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Optional ongoing training throughout term On-The-Job Training: 16 hours Classroom Training: 16 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
Franchise can be run from home. 10% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Money Mailer
Since 1979, Money Mailer has been a quality leader in direct response advertising. Franchisees serve as marketing consultants to local business owners, developing customized direct response advertising programs to help increase each client's customer base. Once franchisees secure orders, they send them to our corporate facility, which executes the printing, insertion, addressing, shipping and Internet placement.
Launch Package - Your franchise fee includes the following robust launch package:
*200-400 pre-set sales appointments
*2 weeks classroom curriculum at Money Mailer University
*4-11 weeks of in-territory training and support
*No fixed costs 1st mailing
*No postage costs 2nd mailing
*100% print cost waiver on 25-75 restaurant ads
*100% royalty waiver Year 1
*Art subscription costs waived during your first year
*Performance incentive after 4th and 8th mailings
Veteran Incentives 25% off franchise fee
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About American Town Mailer
NO LONGER FRANCHISING
Deborah Rowland and Dale Jarrett began American Town Mailer in 1976 to assist small to medium-sized businesses in the Phoenix area with direct mail advertising and marketing. The company began franchising in 2000. American Town Mailer franchisees meet with business owners, helping them design coupons or advertisements. Those designs are produced at American Town Mailer's corporate office, then packaged and shipped with coupons and advertisements from other businesses in the area. The package is sent to households within the franchisee's territory.