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Below is an in-depth analysis and side-by-side comparison of Money Mailer vs Our Town America including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $65,210 - $77,000 | $63,300 - $86,250 |
Franchise Fee | $49,900 - $59,900 | $47,500 |
Royalty Fee | $75-$300/area | 5% |
Advertising Fee | 0.50c/mailed ad | up to 1% |
Year Founded | 1979 | 1972 |
Year Franchised | 1980 | 2004 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $2K | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Optional ongoing training throughout term On-The-Job Training: 16 hours Classroom Training: 16 hours | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: At designated location |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter Meetings/Conventions Toll-Free Line Online Support Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Social media Email marketing Loyalty program/app |
Operations |
Franchise can be run from home. 10% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
Franchise can be run from home.
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) Number of Employees Required to Run: 1 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Since 1979, Money Mailer has been a quality leader in direct response advertising. Franchisees serve as marketing consultants to local business owners, developing customized direct response advertising programs to help increase each client's customer base. Once franchisees secure orders, they send them to our corporate facility, which executes the printing, insertion, addressing, shipping and Internet placement.
Launch Package - Your franchise fee includes the following robust launch package:
*200-400 pre-set sales appointments
*2 weeks classroom curriculum at Money Mailer University
*4-11 weeks of in-territory training and support
*No fixed costs 1st mailing
*No postage costs 2nd mailing
*100% print cost waiver on 25-75 restaurant ads
*100% royalty waiver Year 1
*Art subscription costs waived during your first year
*Performance incentive after 4th and 8th mailings
Join Our Winning Team!
For almost a decade, Our Town America has been a growing franchise organization that is now in the top 50 list for franchisee satisfaction according to Franchise Business Review. At Our Town America, we build business relationships with the best small businesses in the country. A franchisee is a person or group of individuals that is part of the Our Town America family. Located throughout the United States, they operate as an extension of our corporate office. Their goals are parallel to ours: help new movers adjust and feel welcomed into their community, and help local businesses gain new loyal and long-term customers every month.