|
Below is an in-depth analysis and side-by-side comparison of Money Mailer vs The School Communications Agency including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $65,210 - $77,000 | $39,700 - $59,900 |
Franchise Fee | $49,900 - $59,900 | $30,000 - $40,000 |
Royalty Fee | $75-$300/area | 12% |
Advertising Fee | 0.50c/mailed ad | - |
Year Founded | 1979 | 2011 |
Year Franchised | 1980 | 2013 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $2K | - |
Business Experience Requirements |
||
Experience | Ad/Sales Experience | |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | Yes/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
||
Training | Optional ongoing training throughout term On-The-Job Training: 16 hours Classroom Training: 16 hours | 16-20 hours of Classroom Training, 16 -24 hours of On Site Training. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Field Support and ongoing remote support is provided along with many resources and tools. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchise can be run from home. 10% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | The franchise offered is a home based owner-operator model. The content for the newsletter is provided by the school or the Franchisors Library of Content and is placed into the newsletter by Franchisor. The franchisee sells advertising space in the newsletter, manages the school and business relationships and shares a portion of the revenue with the schools. |
Expansion Plans |
||
US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Since 1979, Money Mailer has been a quality leader in direct response advertising. Franchisees serve as marketing consultants to local business owners, developing customized direct response advertising programs to help increase each client's customer base. Once franchisees secure orders, they send them to our corporate facility, which executes the printing, insertion, addressing, shipping and Internet placement.
Launch Package - Your franchise fee includes the following robust launch package:
*200-400 pre-set sales appointments
*2 weeks classroom curriculum at Money Mailer University
*4-11 weeks of in-territory training and support
*No fixed costs 1st mailing
*No postage costs 2nd mailing
*100% print cost waiver on 25-75 restaurant ads
*100% royalty waiver Year 1
*Art subscription costs waived during your first year
*Performance incentive after 4th and 8th mailings