Arthur Treacher's vs Applebee's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Arthur Treacher's vs Applebee's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Arthur Treacher's Franchise
Applebee's Franchise
Investment $145,000 - $268,000$2,009,038 - $8,267,250
Franchise Fee $30,000$35,000
Royalty Fee 5%4% initially, 5% possible after
Advertising Fee -not less than 4%
Year Founded 19691980
Year Franchised 19692014
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee Current fee-


Business Experience Requirements
 
Arthur Treacher's Franchise
Applebee's Franchise
Experience
  • Industry experience
  • General business experience
    		• Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems

    Financing Options
     
    Arthur Treacher's Franchise
    Applebee's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Arthur Treacher's Franchise
    Applebee's Franchise
    Training --
    Support Newsletter, Meetings, Grand opening, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, Regional advertising-
    Operations

    Number of employees needed to run franchise unit: 10

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Arthur Treacher's Franchise
    Applebee's Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About Arthur Treacher's

    Did you know fish and chips were the first convenience food? Back in the 1860s, a London restaurant called Malin's of Bow began serving deep-fried whitefish with a dousing of malt vinegar accompanied by oversized fries. The fish and chips craze soon spread throughout England, and the dish became the world's first convenience food. In 1969 the founders of Arthur Treacher's purchased Malin's and with it, the original fish and chips recipe. Since then we've adjusted the menu to accommodate American tastes and expanded it to include shrimp, clams, fried chicken, and popular side orders including tasty hush puppies and unique cole slaw. All of which makes Arthur Treacher's Fish & Chips the traditional English meal perfect for today's All-American appetite!

    About Applebee's

    Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

    "franchiserankingscom"
    #96 on Franchise Rankings.com