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Updated RecentlyArthur Treacher's vs Applejack's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Arthur Treacher's vs Applejack's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $145,000 - $268,000 | $250,000 - $275,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 5% | 4% |
| Advertising Fee | - | 2% |
| Year Founded | 1969 | 1999 |
| Year Franchised | 1969 | 2004 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | Current fee | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Grand opening, Field operations/evaluations | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations | Number of employees needed to run franchise unit: 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)
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Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Arthur Treacher's
Did you know fish and chips were the first convenience food? Back in the 1860s, a London restaurant called Malin's of Bow began serving deep-fried whitefish with a dousing of malt vinegar accompanied by oversized fries. The fish and chips craze soon spread throughout England, and the dish became the world's first convenience food. In 1969 the founders of Arthur Treacher's purchased Malin's and with it, the original fish and chips recipe. Since then we've adjusted the menu to accommodate American tastes and expanded it to include shrimp, clams, fried chicken, and popular side orders including tasty hush puppies and unique cole slaw. All of which makes Arthur Treacher's Fish & Chips the traditional English meal perfect for today's All-American appetite!
About Applejack's
As an effective business operator, you wish to minimize risk and maximize profit. That is exactly what successful franchising is all about. Franchised businesses have a higher success rate than independent businesses. This is a fact. It is generally accepted that an estimated 40% of all non-franchised businesses do not make it to the end of their first year of operation, and 80% will fail within their first five years of operation. And even the 20% that do manage to survive are not safe, as 90% of them will fail within the next five years. In most cases this is not due to lack of revenues and its mostly based on lack of experience, support and management skills. By joining a Franchise, franchisees can benefit from the Brand marketing, purchasing power and management expertise offered by well-established franchisors. This is particularly attractive to those persons entering the highly competitive food service industry for the first time. As a result of the positive interaction between franchisee and franchisor, our restaurant owner/operators are much more likely to be financially successful than were they to enter the industry as independent restaurateurs.