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Below is an in-depth analysis and side-by-side comparison of Celsius Tannery vs Palm Beach Tan including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $265,000 - $598,500 | $624,438 - $926,790 |
Franchise Fee | $20,000 | $30,000 |
Royalty Fee | 1% | 4-6% |
Advertising Fee | - | 5.5% |
Year Founded | 1995 | 1990 |
Year Franchised | 2000 | 1998 |
Term Of Agreement | 5 years | 10 years |
Term Of Agreement | 5 years | 10 years |
Renewal Fee | $4K | Varies |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | Store level tools are made available On-The-Job Training: 320 hours Classroom Training: 40 hours Additional Training: As needed |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketingLoyalty program/app |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 15
Absentee ownership of franchise is allowed. |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5 Absentee ownership of franchise is allowed. (15% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
Currently based in the Kansas City area, Celsius Tannery recently signed an agreement with Wal-Mart to open franchised salons in Wal-Marts across the country.