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Below is an in-depth analysis and side-by-side comparison of Celsius Tannery vs Executive Tans including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $265,000 - $598,500 | $125,000 - $499,000 |
Franchise Fee | $20,000 | $25,000 |
Royalty Fee | 1% | $795/mo. |
Advertising Fee | - | - |
Year Founded | 1995 | 1991 |
Year Franchised | 2000 | 1995 |
Term Of Agreement | 5 years | 10 years |
Term Of Agreement | 5 years | 10 years |
Renewal Fee | $4K | $500 |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 15
Absentee ownership of franchise is allowed. |
14% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 2
Absentee ownership of franchise is allowed. (81% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | Yes |
Currently based in the Kansas City area, Celsius Tannery recently signed an agreement with Wal-Mart to open franchised salons in Wal-Marts across the country.
Wayne Smeal opened the first Executive Tans in Denver in 1991. The company now operates salons throughout the Southwest that offer customers tanning services and massages as well as swimwear and tanning products.