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Below is an in-depth analysis and side-by-side comparison of Celsius Tannery vs Desert Sun Tanning Salons including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $265,000 - $598,500 | $198,500 - $427,500 |
Franchise Fee | $20,000 | $50,000 |
Royalty Fee | 1% | 4-6% |
Advertising Fee | - | - |
Year Founded | 1995 | 2000 |
Year Franchised | 2000 | 2005 |
Term Of Agreement | 5 years | 10 years |
Term Of Agreement | 5 years | 10 years |
Renewal Fee | $4K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/Yes | No/Yes |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 15
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | No |
Currently based in the Kansas City area, Celsius Tannery recently signed an agreement with Wal-Mart to open franchised salons in Wal-Marts across the country.
What was considered a passing fad several years ago is
now as much a part of our lifestyle as renting a video and drive-thrus. Indoor tanning is major in the fitness and beauty sector. It is a passive form of self indulgence for the look great, feel
great set sweeping all over and encompassing all generations. We are pleased about our growth and development within our franchise business. We are aggressively seeking
franchisees to join the Desert Sun network.