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Below is an in-depth analysis and side-by-side comparison of Celsius Tannery vs Intelligent Tanning System including start-up costs and fees, business experience requirements, training & support and financing options.
| Start-Up Costs and Fees | ||
| Investment | $265,000 - $598,500 | N/A | 
| Franchise Fee | $20,000 | N/A | 
| Royalty Fee | 1% | - | 
| Advertising Fee | - | - | 
| Year Founded | 1995 | - | 
| Year Franchised | 2000 | - | 
| Term Of Agreement | 5 years | - | 
| Term Of Agreement | 5 years | - | 
| Renewal Fee | $4K | - | 
| 
 Business Experience Requirements | ||
| Experience | - | - | 
| Financing Options | ||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- | 
| Start-up Costs | No/No | -/- | 
| Equipment | No/Yes | -/- | 
| Inventory | No/No | -/- | 
| Receivables | No/No | -/- | 
| Payroll | No/No | -/- | 
| Training & Support | ||
| Training | - | - | 
| Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - | 
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - | 
| Operations | 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 15 
 Absentee ownership of franchise is allowed. | - | 
| Expansion Plans | ||
| US Expansion | - | - | 
| Canada Expansion | No | - | 
| International Expansion | No | - | 
Currently based in the Kansas City area, Celsius Tannery recently signed an agreement with Wal-Mart to open franchised salons in Wal-Marts across the country.
The primary growth engine in the indoor tanning industry consists of the
 niche areas of sunless and specialized UV. This is where we focus our 
business. Our current product line offers three automated sunless 
machines. Of the more than 25,000 businesses in the United States that 
offer tanning services, which generate more than $5 billion in sales 
annually, estimates show less than 15% offer automated sunless services 
(because the technology is still relatively new). This is why the 
automated sunless industry is the fastest growing segment of the indoor 
tanning business. In addition to our state-of-the-art sunless systems, 
we hold the pioneering patent on UV light emitting diode (LED) tanning 
devices, which are currently under development. For efficacy and 
efficiency reasons, UV LED tanning devices will ultimately entirely 
replace the standard UV bulb technology that has been in use for the 
past 15 years. This is truly cutting-edge technology.