Salsarita's Fresh Cantina vs Applebee's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Salsarita's Fresh Cantina vs Applebee's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Salsarita's Fresh Cantina Franchise
Applebee's Franchise
Investment $283,150 - $563,900$2,009,038 - $8,267,250
Franchise Fee $30,000$35,000
Royalty Fee 5%4% initially, 5% possible after
Advertising Fee 1% Nat'l 1.5% Localnot less than 4%
Year Founded 19991980
Year Franchised 20002014
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee 15% of then-current fee-


Business Experience Requirements

 
Salsarita's Fresh Cantina Franchise
Applebee's Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Restaurant experience helpful
  • Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems

    Financing Options

     
    Salsarita's Fresh Cantina Franchise
    Applebee's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/No-/-

    Training & Support

     
    Salsarita's Fresh Cantina Franchise
    Applebee's Franchise
    Training

    Training in Charlotte, NC at our "Burrito Bootcamp" for themselves and their manager. Salsarita's also helps you train your staff in the week prior to opening and running through the first full week of operation. We have Franchise Business Coaches available who can and will assist you in day-to-day operations and to make scheduled visits to your store.

    -
    Support Newsletter, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, Regional advertising-
    Operations International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Salsarita's Fresh Cantina Franchise
    Applebee's Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Salsarita's Fresh Cantina

    Founded in 2000, Salsarita's Fresh Cantina is one of the fastest-growing Mexican fast-casual Mexican restaurant chains, recognized for its people, food and world-class hospitality. Customers can create delicious made-to-order meals from a flavorful Mexican menu that offers burritos, tacos, quesadillas, nachos, tortilla-crusted pizzas and salads with a wide selection of meats, fresh vegetables and homemade salsas in lively, family-friendly environment. For general information, please visit www.salsaritas.com or call 704-540-9447. For franchising information, please visit http://www.salsaritasfranchising.com or call 866.61SALSA.

    About Applebee's

    Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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