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Below is an in-depth analysis and side-by-side comparison of Stuft Pizza vs Capriotti's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $350,000 - $650,000 | $380,000 - $660,413 |
Franchise Fee | $30,000 | $30,000 - $40,000 |
Royalty Fee | 4% | 6%-7% |
Advertising Fee | - | 3% |
Year Founded | 1976 | 1976 |
Year Franchised | 1985 | 1987 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | Within two months prior to your opening, you will complete the 3 level Capriotti's University training program including on-line training, three weeks of in-store training and one week of classroom offered at our corporate headquarters in Las Vegas, Nevada. Your visit will give you the full flavor of the Capriotti's experience. On-The-Job Training: 270 hours Classroom Training: 49 hours |
Support | Newsletter, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20
90% of current franchisees are owner/operators | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Stuft Pizza was founded by Jack Bertram in 1976 as a small takeout restaurant in Cerritos, California. The company has been franchising since 1985 and has locations throughout California and Oregon. It is now based in La Quinta, California.