Century 21 vs Real Estate One Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Century 21 vs Real Estate One including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Century 21 Franchise
Real Estate One Franchise
Investment $24,700 - $451,350$20,000 - $80,000
Franchise Fee $12,500 - $25,000$13,000 - $18,000
Royalty Fee 6%-
Advertising Fee 2%-
Year Founded 1971-
Year Franchised 1972-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Century 21 Franchise
Real Estate One Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Century 21 Franchise
    Real Estate One Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/Yes-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Century 21 Franchise
    Real Estate One Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Century 21 Franchise
    Real Estate One Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Century 21

    When you become part of the CENTURY 21® System, you’ll have the flexibility and entrepreneurial opportunity of being independently owned and operated along with the brand presence and buying power of the world’s most iconic real estate brand. 
     
    • Global Exposure
    • Comprehensive Training
    • In-Market Support
    • World-Class Marketing
    • The Scale and Buying Power of a Global Partner
     
    According to the 2013 National Association of REALTORS® Profile of Real Estate Firms, those real estate firms affiliated with a franchise report an 87% boost in name recognition, an 85% increase in enhanced use of technology, and an 83% improvement in acquiring listings. 
     
    Find out what more than 8,000 independently owned and operated franchise brokers across 80 countries and territories already know. The CENTURY 21 System is the most recognized real estate company as chosen by consumers from a list of real estate agencies.*
     
    The CENTURY 21 System is accepting franchise applications in key markets for individuals that are interested in setting a new standard of service, quality, and commitment.

    The total investment necessary to begin operation of a CENTURY 21 franchise is approximately $24,700 to $264,050 for a conversion real estate office, and $106,200 to $451,350 for a start-up real estate office. This includes $0 to $25,000 that must be paid to the franchisor or its affiliate. The standard initial franchise fee for a residential franchise is $25,000 for the first office and $10,000 for each additional office.

    Veteran Incentives Franchise fee waived

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    "franchiserankingscom"
    #80 on Franchise Rankings.com
    #362 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.






    About Real Estate One

     

    Real Estate One was the first company to have multiple offices, to create homes books, to initiate a computerized MLS, and to host Open Houses. Real Estate One also offers a better search experience for buyers with our highly rated Michigan Real Estate Search app. Real Estate One has been acknowledged on the national real estate circuit as leaders who report and educate the experts on today’s housing market.

    Our franchising division has been helping brokers realize their potential through name recognition while allowing them to maintain local control. Real Estate One is the largest company in Michigan and the nation's 10th largest real estate services provider in the United States and the 19th largest real estate broker in the United States. We are dedicated to providing our franchisees with the latest in tools and resources necessary for today's market while sharing the benefit of our research and market knowledge. Real Estate One continues to grow in strength and recognition across the country.Many of the modern marketing tools that are used across the country were started right here at Real Estate One.

    "The reason our companies have survived economic downturns and market crashes is due to our constant will to innovate and adopt new strategies and technologies.” - Dan Elsea, founder.