Century 21 vs United Real Estate Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Century 21 vs United Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$24,700 - $451,350 | $54,500 - $285,500 |
Franchise Fee |
$12,500 - $25,000 | $35,000 |
Royalty Fee |
6% | Varies |
Advertising Fee |
2% | - |
Year Founded |
1971 | 1925 |
Year Franchised |
1972 | 1997 |
Term Of Agreement |
10 years | - |
Term Of Agreement |
10 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
Yes/Yes | Yes/No |
Start-up Costs |
No/No | No/No |
Equipment |
No/Yes | No/No |
Inventory |
No/No | No/No |
Receivables |
No/No | No/No |
Payroll |
No/No | No/No |
Training & Support |
Training |
- |
Classroom Training: 40 hours
|
Support |
Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations | Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
|
Operations |
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
No | - |
International Expansion |
Yes | Yes |
Company Overviews
About Century 21
When you become part of the CENTURY 21® System, you’ll have the flexibility and entrepreneurial opportunity of being independently owned and operated along with the brand presence and buying power of the world’s most iconic real estate brand.
• Global Exposure
• Comprehensive Training
• In-Market Support
• World-Class Marketing
• The Scale and Buying Power of a Global Partner
According to the 2013 National Association of REALTORS® Profile of Real Estate Firms, those real estate firms affiliated with a franchise report an 87% boost in name recognition, an 85% increase in enhanced use of technology, and an 83% improvement in acquiring listings.
Find out what more than 8,000 independently owned and operated franchise brokers across 80 countries and territories already know. The CENTURY 21 System is the most recognized real estate company as chosen by consumers from a list of real estate agencies.*
The CENTURY 21 System is accepting franchise applications in key markets for individuals that are interested in setting a new standard of service, quality, and commitment.
The total investment necessary to begin operation of a CENTURY 21
franchise is approximately $24,700 to $264,050 for a conversion real
estate office, and $106,200 to $451,350 for a start-up real estate
office. This includes $0 to $25,000 that must be paid to the franchisor
or its affiliate. The standard initial franchise fee for a residential
franchise is $25,000 for the first office and $10,000 for each
additional office.
Veteran Incentives
Franchise fee waived
#80 on Franchise Rankings.com
#362 in Franchise 500 for 2021. Not in Franchise 500 for 2020.
About United Real Estate
As you consider the benefits of joining a real estate franchise, there's something you should know. When you present United Real Estate's marketing program to property owners in your area, you are offering them something that none of your competitors can provide. Armed with these tools, you have the power to dominate your market.
In every decade since 1970, the real estate brokerage industry is disrupted by a new business model which dramatically reallocates how market share is divided among the competitors. In each case, the new disruptive model has succeeded in overtaking the leading national real estate companies in a number of total agents and the number of transactions closed. Each disruptive model has succeeded by offering a similar value package of services to the agent but with an incremental positive change to the net earned commissions to the agents.
United Real Estate doesn’t believe incremental changes are what the real estate industry needs. Lasting change is required today to remain relevant in the decades to come.
United Real Estate is committed to delivering the most powerful national solution where owners, brokers, and agents win consistently on every deal, eliminating the challenges of outdated brokerage models and creating an environment of success for all parties.
Veteran Incentives 10% off franchise fee