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Below is an in-depth analysis and side-by-side comparison of Mr. Goodcents vs Captain Tony's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $211,432 - $431,843 | $197,550 - $389,800 |
Franchise Fee | $35,000 | $10,000 - $20,000 |
Royalty Fee | 6% | 4.5% w/cap |
Advertising Fee | 3.5% | 2% |
Year Founded | 1988 | 1972 |
Year Franchised | 1990 | 1985 |
Term Of Agreement | 10 years | 20 years |
Term Of Agreement | 10 years | 20 years |
Renewal Fee | 60% of current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/Yes |
Payroll | No/Yes | No/Yes |
Training & Support |
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Training | On-The-Job Training: 120 hours Classroom Training: 40 hours | On-The-Job Training: up to 168 hours |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Toll-Free Line Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. | Absentee Ownership Allowed
Number of employees needed to run franchised unit: 5 - 10
100% of current franchisees are owner/operators |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
MR. GOODCENTS HAS DROPPED THE MR. AND IS NOW GOODCENTS DELI FRESH SUBS
Joseph Bisogno started out running a lemonade stand when he was 6, bought an ice cream truck at 18 and later purchased a gas station. In 1988, Bisogno started Mr. Goodcents Inc. after nearly 10 years of experience with the McDonald's Corp. The first Mr. Goodcents franchised location opened just 2 years later, and there are now more than 115 franchised restaurants nationwide. The locations offer dine-in, carry-out and delivery of salads, soup, pastas and submarine sandwiches ranging from traditional turkey, ham and cheese or meatball, to specialties like the Mr. Goodcents Combo, which features ham, bologna, salami and pepperoni.
Michael J. Martella always believed his father's pizza was the best in the world. When the elder Martella, Antonio, opened the first Captain Tony's Pizza & Pasta Emporium in 1972, everyone in the family pitched in. When Michael graduated from college and began a career as a stockbroker, the pizzas he tried as he traveled around the country just didn't measure up to his father's. Realizing they had a superior product and concept, Michael tried to convince his father to expand the company, but Antonio wasn't interested. In 1987, Michael founded Captain Tony's Inc. and began franchising the restaurant. Each Captain Tony's location serves a variety of entrre and dessert pizzas, submarine sandwiches, pastas and salads. The franchise has restaurants in Great Britain as well as the United States.
Seeking new franchisees throughout the U.S. , Asia, Canada, Central America, Middle East, Mexico, Philippines, South America and Western Europe