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Below is an in-depth analysis and side-by-side comparison of Mr. Goodcents vs Chicken Salad Chick including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $211,432 - $431,843 | $562,000 - $740,000 |
Franchise Fee | $35,000 | $50,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 3.5% | 2% |
Year Founded | 1988 | 0 |
Year Franchised | 1990 | 0 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 60% of current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | On-The-Job Training: 120 hours Classroom Training: 40 hours | Ten days of training at Corporate Training Facility in Auburn, Alabama for three key franchise employees |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | *Opening support for ten days at your location, coordinated around the store’s grand opening. *Restaurant opening guide. *Training manuals for franchise staff. *Accounting applications training. *Comprehensive decor package for interior design of restaurant. *Marketing, public relations and promotion plans for use by each franchisee. *Access to our in-house team of trainers, public relations and marketing professionals and business experts. *Periodic visits to each of your locations to provide support and counsel. *Site selection counsel and approval, working together to identify appropriate demographics, traffic patterns, ingress and egress, and more. *Additional real estate site support includes: Architectural drawings of a typical floor plan with a finishing schedule. General data for plumbing and electrical in partnership with equipment vendor. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. | |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | Yes | Yes |
MR. GOODCENTS HAS DROPPED THE MR. AND IS NOW GOODCENTS DELI FRESH SUBS
Joseph Bisogno started out running a lemonade stand when he was 6, bought an ice cream truck at 18 and later purchased a gas station. In 1988, Bisogno started Mr. Goodcents Inc. after nearly 10 years of experience with the McDonald's Corp. The first Mr. Goodcents franchised location opened just 2 years later, and there are now more than 115 franchised restaurants nationwide. The locations offer dine-in, carry-out and delivery of salads, soup, pastas and submarine sandwiches ranging from traditional turkey, ham and cheese or meatball, to specialties like the Mr. Goodcents Combo, which features ham, bologna, salami and pepperoni.