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Below is an in-depth analysis and side-by-side comparison of Dr. Vinyl vs Milex Complete Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $41,320 - $71,500 | $197,457 - $296,767 |
Franchise Fee | $24,500 | $35,000 - $45,000 |
Royalty Fee | 7% | 7% |
Advertising Fee | - | 1% |
Year Founded | 1972 | 1978 |
Year Franchised | 1981 | 1979 |
Term Of Agreement | 10 years | 20 years |
Term Of Agreement | 10 years | 20 years |
Renewal Fee | - | $2.5K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | On-Site and Classroom Training: During your hands-on training, you'll learn firsthand about how the business works. You'll interface with employees and customers. You'll watch the selling process in action. You become familiar with the business, inside and out. *Proven Business Systems Implementation *Financial Management Training *Lead Generation System Training *Personnel and Safety Systems *Customer Relations Training *Marketing and Sales Development *Business to Business Sales Training and Programs |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Pre-Opening Support Services: *Site Selection Assistance *Lease Negotiation Assistance *Third Party Financing Relationships (including SBA) *New Business Start-Up Planning Ongoing Support Services and Franchisee Assistance: *Technical Assistance "Hot-Line" *Lead Generation Programs *Supplier Relationships *System Wide Intranet *National Warranty Program *Customer Financing Programs *National Fleet Programs *Human Resources and Personnel Consultation *Custom Designed Computer Software *Business Performance Analysis |
Marketing | Co-op advertising, Ad slicks, National media | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchise can be run from home. International franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is NOT allowed. (99% of current franchisees are owner/operators) |
Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Former aerospace employee W. David Isley founded Dr. Vinyl in 1972 in Kansas City, Missouri. He and his wife, Marcia, worked with local restaurants, repairing torn, burnt, chipped and peeling vinyl booths and chairs, but soon discovered there were many similar repairs to be done at car dealerships. The couple did repairs for clients in the Kansas City area until 1981, when they began franchising.
Dr. Vinyl franchisees offers bumper repair, automotive paint touch-up, paintless dent removal, and vinyl siding repair in addition to the leather and vinyl repairs the Isleys introduced over 40 years ago.
In January of 2001, Dr. Vinyl was sold to Richard Reinders, formerly the company's European Master Franchisee. It now allows franchisees to purchase shares in the parent company.
Milex has a solid 40 year reputation for providing honest and professional automotive care for a reasonable price.
* Specializing in general automotive repair and maintenance, Milex Services include engine maintenance and repair, brakes, air conditioning, tune-ups, steering and suspension, cooling system, computer diagnostics and more.
* Ranked as one of the top 50 oil change plus chains in National Oil Lube& News.