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Below is an in-depth analysis and side-by-side comparison of The Haagen-Dazs Shoppe vs I Can't Believe It's Yogurt including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $164,518 - $542,768 | $110,000 - $203,000 |
Franchise Fee | $30,000 | $15,000 |
Royalty Fee | 4% | 0 |
Advertising Fee | $5.3K/yr. | 2.3% |
Year Founded | 1961 | 1977 |
Year Franchised | 1977 | 1983 |
Term Of Agreement | - | 10 years +10 |
Term Of Agreement | - | 10 years +10 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | 1. Corporate Headquarters 10 Days 2. Store 1 Week |
Support | Newsletter, Meetings, Grand opening, Field operations/evaluations | - |
Marketing | - | - |
Operations |
Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | Average Number of Employees: 2 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Through nearly 5,000 franchises, CoolBrands International Inc., formerly known as Yogen Fruz World-Wide, Inc. sells frozen yogurt and ice cream, including I Can't Believe It's Yogurt, in Canada, the United States, and 80 other countries worldwide.