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Below is an in-depth analysis and side-by-side comparison of Wall Street Deli vs The HoneyBaked Ham Company & Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $190,500 - $457,000 | $292,900 - $567,600 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | 3.25% |
Year Founded | 1992 | 1957 |
Year Franchised | 1992 | 1998 |
Term Of Agreement | 10 years | 7 years |
Term Of Agreement | 10 years | 7 years |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Available at franchisee's location | Comprehensive two-week training, both in-store and in a classroom. Ongoing training through conferences and webinars. On-The-Job Training: 97 hours Classroom Training: 25 hours |
Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Ad slicks, Regional advertising | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 12
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 - 10
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Wall Street Deli serves the finest quality foods and specializes in freshly prepared gourmet sandwiches, soups and salads. With a presence in most major cities around the United States, we are the recognized expert for all of your corporate catering needs.