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Updated RecentlyWall Street Deli vs Second Cup Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wall Street Deli vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $190,500 - $457,000 | $300,000 - $500,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 5% | 7.5% |
| Advertising Fee | - | 2% |
| Year Founded | 1992 | 1975 |
| Year Franchised | 1992 | 1975 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Available at franchisee's location | - |
| Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Ad slicks, Regional advertising | - |
| Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 12
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | Yes |
| International Expansion | No | Yes |
Company Overviews
About Wall Street Deli
Wall Street Deli serves the finest quality foods and specializes in freshly prepared gourmet sandwiches, soups and salads. With a presence in most major cities around the United States, we are the recognized expert for all of your corporate catering needs.
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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