Wall Street Deli vs Sertinos Coffee Shops Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wall Street Deli vs Sertinos Coffee Shops including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Wall Street Deli Franchise
Sertinos Coffee Shops Franchise
Investment $190,500 - $457,000$208,950 - $288,625
Franchise Fee $30,000$35,000
Royalty Fee 5%6%
Advertising Fee -1%
Year Founded 1992-
Year Franchised 1992-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $5K-


Business Experience Requirements

 
Wall Street Deli Franchise
Sertinos Coffee Shops Franchise
Experience
  • General business experience
  • -

    Financing Options

     
    Wall Street Deli Franchise
    Sertinos Coffee Shops Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Wall Street Deli Franchise
    Sertinos Coffee Shops Franchise
    Training Available at franchisee's locationOur comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years.
    Support Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Ad slicks, Regional advertising-
    Operations 50% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 8 - 12

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Wall Street Deli Franchise
    Sertinos Coffee Shops Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Wall Street Deli

    Wall Street Deli serves the finest quality foods and specializes in freshly prepared gourmet sandwiches, soups and salads. With a presence in most major cities around the United States, we are the recognized expert for all of your corporate catering needs.

    About Sertinos Coffee Shops

    Sertinos Coffee Shops are specialty coffee stores presently located in the Western States and Texas with expansion plans throughout the United States. These shops feature premium and organic espresso, brewed coffees, a wide selection of imported loose-leaf teas, and iced drinks such as frappes, iced mochas, espresso milkshakes , Italian sodas, Pastry items such as scones, bagels and muffins.Sertinos Coffee Shops offer whole bean coffee and loose leaf teas, brewing equipment, decorative mugs, travel cups and home brewing accessories.Sertinos Coffee Shops are designed for a warm and relaxed environment catering to the specialty coffee and tea customer. Our stores are positioned to take advantage of the steady growth trend in specialty coffee and tea sales. We are a part of an established hospitality business of quick service restaurants - All American Specialty Restaurants - that started out offering healthy frozen yogurt treats. We've evolved to include ice cream, sandwiches, specialty coffees and more-never forgetting our roots, while staying on top of trends. We are all about hospitality, quality and variety. We have made significant investments in the development of our broad menus and the high quality of our products. We take pride in our ability to serve and please our patrons. Our many years of experience give us the knowledge needed to be able to provide the best quality offerings. We want to impart that knowledge on to you.