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Updated RecentlyWall Street Deli vs Aroma Joe's Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wall Street Deli vs Aroma Joe's Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $190,500 - $457,000 | $25,500 - $602,000 |
| Franchise Fee | $30,000 | $15,000 |
| Royalty Fee | 5% | 8% |
| Advertising Fee | - | 4.5% |
| Year Founded | 1992 | 2000 |
| Year Franchised | 1992 | 2013 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | Available at franchisee's location | On-The-Job Training: 45 hours Classroom Training: 30 hours |
| Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Ad slicks, Regional advertising | Co-op Advertising National Media Regional Advertising Social media Website development Loyalty program/app |
| Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 12
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Wall Street Deli
Wall Street Deli serves the finest quality foods and specializes in freshly prepared gourmet sandwiches, soups and salads. With a presence in most major cities around the United States, we are the recognized expert for all of your corporate catering needs.
About Aroma Joe's Coffee
Aroma Joe’s Coffee is now offering franchises in the states of Maine, New Hampshire, Florida, Massachusetts, Pennsylvania and Vermont. Surrounding areas and additional states will be added in the future. We appreciate your interest in the growth of our brand and look forward to seeing you at one of our sales seminars.