NaturaLawn vs Border Magic Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs Border Magic including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
NaturaLawn Franchise
Border Magic Franchise
Investment $47,500 - $112,650$104,330 - $129,335
Franchise Fee $9,500 - $29,500$98,500 - $101,100
Royalty Fee 7-9%$395/mo - $495/mo
Advertising Fee noneincluded
Year Founded 19871987
Year Franchised 19892003
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee -$2.5K


Business Experience Requirements
 
NaturaLawn Franchise
Border Magic Franchise
Experience
  • General business experience
  • Sales and management experience
    		• -

    Financing Options
     
    NaturaLawn Franchise
    Border Magic Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    NaturaLawn Franchise
    Border Magic Franchise
    Training On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location On-The-Job Training: 25 hours Classroom Training: 15 hours
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations
    Marketing Ad Templates National Media Regional Advertising Social media SEO Website development Email marketingAd Templates National Media Regional Advertising Social media SEO Website development
    Operations 16% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 6

    Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators)

    		 Franchise can be run from home.

    3% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 1 - 3

    Absentee ownership of franchise is allowed. (92% of current franchisees are owner/operators)

    Expansion Plans
     
    NaturaLawn Franchise
    Border Magic Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About NaturaLawn

     NaturaLawn of America was launched in 1987 by Philip Catron. The company uses organic-based fertilization along with an integrated pest management program. Since franchising began in 1989, NaturaLawn of America has grown to over 90 franchise licenses in 25 states. We are an organic-based lawn care company generating annual revenues in excess of $53 million and serving over 80,000 customers.

    Veteran Incentives  $10,000 off franchise fee

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    In Franchise Business Reviews Top 200.
    #27 in Gator's Top franchises.
    #242 in Franchise 500 for 2020.







    About Border Magic

    Border Magic designs and installs continuous landscape borders, walkways, curbing and edging for residential and commercial use. Used as a permanent weed barrier, our curbing and edging will enhance your yard and property for years to come. Our franchisees work together with you to design the project to your specifications. All work is preformed on site. This allows each customer a customized designer look. We offer a variety of styles and colors to choose from. Everything from brick, double brick and slate to cobblestone and stone. Our colors, sealers and additives are exclusively designed for our concrete business franchise. All licensed Border Magic franchisees are professionally trained at our headquarters in Rantoul, Illinois. This helps to ensure the Border Magic install edging and curbs that meet the highest standards possible. Their training is also updated as better techniques and additives are developed by Border Magic through additional training seminars.

    Seeking new franchise units in:
    Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming    

    Veteran Incentives  $2,500 off franchise fee & 25% off royalty fee for five years