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Updated RecentlyNaturaLawn vs Scotts LawnService Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs Scotts LawnService including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $47,500 - $112,650 | $86,700 - $406,900 |
| Franchise Fee | $9,500 - $29,500 | $30,000 - $250,000 |
| Royalty Fee | 7-9% | 6-10% |
| Advertising Fee | none | - |
| Year Founded | 1987 | 1984 |
| Year Franchised | 1989 | 1985 |
| Term Of Agreement | 5 years | 10 years |
| Term Of Agreement | 5 years | 10 years |
| Renewal Fee | - | Based on franchise fee |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | Yes/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | Yes/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | Co-op advertising, National media, Regional advertising |
| Operations |
16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) |
Franchise can be run from home. 13% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 10
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About NaturaLawn
NaturaLawn of America was launched in 1987 by Philip Catron. The company uses organic-based fertilization along with an integrated pest management program. Since franchising began in 1989, NaturaLawn of America has grown to over 90 franchise licenses in 25 states. We are an organic-based lawn care company generating annual revenues in excess of $53 million and serving over 80,000 customers.
Veteran Incentives $10,000 off franchise fee
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About Scotts LawnService
Scotts LawnService is now a part of TruGreen
The Scotts
LawnService was established in 1998 with the securing of Emerald Green
Lawn Care. As a division of the Scotts Miracle-Gro Company, Scotts
LawnService gives individualized care and upkeep to its client's gardens
through frequently planned applications. Scotts LawnService does not
have any significant bearing widespread care or treatment projects to
its client's yards and our group of lawncare experts experience thorough
accreditation before they are conveyed to look after and keep up a
clients property.
Scotts LawnService comprises of both
organization claimed and establishment operations. There are as of now
more than 190 units in operation all through the nation and our
objective is to have the US domains sold out by 2014. We are glad for
both the organization and establishment operations as they keep on
keeping America Green.
Scotts LawnService has been perceived for
its endeavors to give earth inviting grass mind. The greater part of
our items are connected by gear which is intended to utilize just as
much treatment fixings as is required by every yard. This stewardship
has brought about more beneficial, thicker yards where the more profound
roots make a superior open door for water and supplement retention.
Another Scotts Difference.