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Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs Turf Logic including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $47,500 - $112,650 | $60,000 - $70,000 |
Franchise Fee | $9,500 - $29,500 | $30,000 |
Royalty Fee | 7-9% | - |
Advertising Fee | none | - |
Year Founded | 1987 | 2006 |
Year Franchised | 1989 | 2006 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location | 2 weeks |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | - |
Operations |
16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | No |
NaturaLawn of America was launched in 1987 by Philip Catron. The company uses organic-based fertilization along with an integrated pest management program. Since franchising began in 1989, NaturaLawn of America has grown to over 90 franchise licenses in 25 states. We are an organic-based lawn care company generating annual revenues in excess of $53 million and serving over 80,000 customers.
Thank you for your interest in the Turf Logic franchise opportunity. Turf Logic is positioned in the market to serve consumer and legislative demands to provide safe and environmentally friendly pesticide-free lawn care products and services. This new market is growing by leaps and bounds and we're already a part of it! WHY NOT YOU TOO? Lawn Care is a growing industry that has been proven to be recession-proof. While growth has been fuelled by expansion of the housing market over the last several years, demographic trends indicate growth will extend beyond the housing boom, with an increasing greater percentage of homeowners hiring a professional lawn and landscape maintenance company. Maturing Baby Boomers and dual-income families continue to look to lawn care services to free up time for other priorities. A Turf Logic franchise provides you with the ability to be your own boss and take control of your life. Many of our franchisees enjoy the fact that their business is seasonal, leaving them time to spend in the off-season with family, vacationing, or even taking on new opportunities. Protected Territory Outdoor Lifestyle Prime Locations Available Master Franchises Available Great Earning Potential!