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Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs Robin Autopilot including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $47,500 - $112,650 | $60,250 - $134,100 |
Franchise Fee | $9,500 - $29,500 | $34,000 |
Royalty Fee | 7-9% | 6% |
Advertising Fee | none | 2% |
Year Founded | 1987 | 2015 |
Year Franchised | 1989 | 2017 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location | On-The-Job Training: 13 hours Classroom Training: 27 hours Additional Training: In franchise territory |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations |
16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
NaturaLawn of America was launched in 1987 by Philip Catron. The company uses organic-based fertilization along with an integrated pest management program. Since franchising began in 1989, NaturaLawn of America has grown to over 90 franchise licenses in 25 states. We are an organic-based lawn care company generating annual revenues in excess of $53 million and serving over 80,000 customers.
Robin Autopilot is the world's first robotic lawn care service. We've combined proven
robot mower technology with highly-professional human crews to create a
more Eco-friendly, Reliable and Affordable lawn care experience.
More than 1,000,000 robotic mowers have been sold in Europe, and robots will
soon dominate the U.S. landscaping market. However, the robots require
professional installation and maintenance.
Consumers here also rely on
landscapers for more than just mowing, so they need a full-service
approach.
That's why with Robin Autopilot we install a robot to handle the regular
mowing and then regularly send human crews for trimming, edging,
weeding, and other yard care needs. The result is a higher quality, more
reliable service that's less than most people pay now.
- Huge existing landscaping market of $70 billion with millions of residential lawns
- Ground-floor access to technology and a services model that's unique in the U.S.
- Fast startup and expansion model, with low overhead and fixed expenses
- Monthly subscription business with recurring revenue
- Proven marketing and PR approach to support your growth
- Proprietary processes and technology, including our patent-pending robot door for fences
- Exclusive equipment supplier relationships that include special pricing and financing
- Minimal employee hiring and management responsibilities
- Flexible schedule