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Updated RecentlyMarble Slab Creamery vs FROOTS Fresh Smoothies Salads & Wraps Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Marble Slab Creamery vs FROOTS Fresh Smoothies Salads & Wraps including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $316,085 - $409,135 | $87,600 - $316,750 |
| Franchise Fee | $15,000 - $25,000 | $20,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | 2% |
| Year Founded | 1983 | 2001 |
| Year Franchised | 1984 | 2004 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | 20% of current fee | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours | On-The-Job Training: 1 week Classroom Training: 16 hours Additional Training: At Froots corporate store |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection | Froots offers you a complete support team. We work with each of our franchisees personally throughout the start-up process. This ensures that you are provided with everything necessary to properly launch your business. Including, but not limited to, everything from site selection to marketing support. Our training consists of 23 days in a corporate training program and 80 hours of Grand Opening Support Ongoing Support Purchasing Co-ops Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising Ad Templates National Media |
| Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Marble Slab Creamery
Founded in 1983, the family-owned, Houston-based Marble Slab Creamery offers homemade, super premium ice cream that's prepared to order on a marble slab, using a variety of mix-ins. With flavors like Sweet Cream, Chocolate Swiss, Cheesecake and Amaretto, more than 100 franchisees nationwide are tempting customers with their exotic flavors served in freshly-baked waffle cones. The stores also sell smoothies, shakes, sundaes, banana splits, ice cream cakes and pies. Some franchisees even offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees.
Seeking new franchisees in the U.S.,
Africa, Asia, Australia/New Zealand, Central America, Eastern
Europe, Middle East, Philippines, South America and Western Europe
Veteran Incentives 25% off first-store franchise fee
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About FROOTS Fresh Smoothies Salads & Wraps
FROOTS has been set up with the first time franchisee in mind. If you have never owned a franchise before, the questions below can help you determine if you are ready for the responsibility of such an endeavor.
Who is going to operate the restaurant on a day-to-day basis?
If it will be self-operated, have you committed to this being your full-time job and your full-time income stream?
If a Manager will be hired, has a manager been identified that has a legitimate stake in the success of your business?
If you are currently employed and are planning on leaving to own and operate your Froots, have you at least made your decision to quit your current job?
If so, when are you planning on quitting?
Have you determined exactly where the money for the total development costs will come from to open the store?
Have you determined exactly how much of your own money you will invest in this endeavor?
Is the money you are going to invest available to use immediately?
Do you have the adequate cash reserves to manage through the start-up phase of your restaurant?
Will you have partners in this endeavor?
If so, have you defined exactly how much each partner will be contributing and what their roles will be?
Do all partners agree on moving forward?
Are all partners ready to contribute their portion of the investment?
Have you discussed this opportunity with everyone that will be involved in your household?
Does 100% of your household and any additional family members support your decision to own and operate a Froots?
Are you 100% comfortable with the site you have selected or the trade area in which you will locate the store?
Do you fully understand the franchise agreement and are you ready to abide by all of the Froots system standards as set forth in the franchise agreement?
Have you completely analyzed Froots and do you feel that the Froots brand meets your personal and business objectives as a brand?
We hope that this list of questions will help you address the most important issues that you will need to clarify before realizing your dream of owning a Froots Franchise. We are here to help you address many of the above issues and answer as many of your questions as possible. Since many of the above issues carry a different weight with each individual, we encourage you to address each of them as it relates to your personal situation.