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Below is an in-depth analysis and side-by-side comparison of American Leak Detection vs Concrete Craft including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $76,755 - $259,550 | $141,790 - $220,070 |
Franchise Fee | $29,500 - $120,000 | $19,950 |
Royalty Fee | 6-10% | $300-$2K/mo. |
Advertising Fee | - | $300/mo. |
Year Founded | 1974 | 2006 |
Year Franchised | 1984 | 2008 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: Annual convention | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Online Support Field Operations Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising National Media Regional Advertising SEO Website development | - |
Operations |
Franchise can be run from home. International franchisees required to buy multiple units/master licenses; 7% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 3
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | Yes | No |
International Expansion | Yes | No |
Concrete Craft (formerly All American Decorative Concrete) has been making art out of ordinary concrete since 2006. Co-founders John Kostro and Dan Lightner originally wanted to go into business together and buy a swimming pool dealership. In the midst of their due diligence, they found that people didn’t like the boring, gray concrete around most pools. Seeing a need, they decided to switch gears and create a decorative concrete franchise. From there, they expanded the areas that could benefit from concrete resurfacing, from pools to walkways, driveways, patios, and more.
In 2015, Home Franchise Concepts saw the enormous potential in the marketplace, bought All American Decorative Concrete, and rebranded it as Concrete Craft.