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Updated RecentlyTaco John's vs El Taco Tote Real Mexican Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Taco John's vs El Taco Tote Real Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $475,000 - $1,599,000 | $550,000 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 4% | - |
| Year Founded | 1968 | 1988 |
| Year Franchised | 1969 | 2003 |
| Term Of Agreement | 20 years+10+10+10 | 10 years |
| Term Of Agreement | 20 years+10+10+10 | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks | Co-op advertising |
| Operations |
37% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Taco John's
The story of Taco John's sounds more like a legend than the history of a business. In Cheyenne, Wyoming, a man named Juan opened a tiny taco house, serving uniquely seasoned and generously sized tacos and burritos. An immediate hit with the locals, the taco house was quickly purchased by local businessmen Harold Holmes and Jim Woodson in 1969. Renamed Taco John's, it began selling franchises right away and now has restaurants across America. The privately held company is still based in Cheyenne.
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#115 in Franchise 500 for 2020.
#315 in Franchise 500 for 2021.
About El Taco Tote Real Mexican Grill
In 1988, one of Dora’s youngest son’s opened the first El Taco Tote restaurant in Ciudad Juarez, Mexico. Inspired by his childhood memories
decided to start a very authentic and new concept of tacos.
El Taco Tote’s popularity grew, taking it into
multiple cities in Mexico and the United States.
Today, Tacotote consists of over 20 locations in 11 cities, with more to come.