Taco John's vs Pure Taqueria Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Taco John's vs Pure Taqueria including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Taco John's Franchise
Pure Taqueria Franchise
Investment $475,000 - $1,599,000$954,000 - $2,381,000
Franchise Fee $25,000$40,000
Royalty Fee 5%5%-6%
Advertising Fee 4%1%
Year Founded 1968-
Year Franchised 1969-
Term Of Agreement 20 years+10+10+10-
Term Of Agreement 20 years+10+10+10-
Renewal Fee --


Business Experience Requirements
 
Taco John's Franchise
Pure Taqueria Franchise
Experience
  • Industry experience
  • General business experience
    		• -

    Financing Options
     
    Taco John's Franchise
    Pure Taqueria Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Taco John's Franchise
    Pure Taqueria Franchise
    Training -Four weeks of training in the operation of your PURE Taqueria and the deployment of the Be Sure With PURE Taqueria� brand. . One week of on-site training of your personnel from our qualified support staff.
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesComprehensive Operations Manual. . Recipe video library. . Information Technology/POS Support. . Marketing and advertising. . National Purchasing Program. . Use of the registered Be Sure With Pure Taqueria� service mark. . Intranet. . On-going support.
    Marketing Co-op advertising, Ad slicks-
    Operations 37% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Taco John's Franchise
    Pure Taqueria Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Taco John's

    The story of Taco John's sounds more like a legend than the history of a business. In Cheyenne, Wyoming, a man named Juan opened a tiny taco house, serving uniquely seasoned and generously sized tacos and burritos. An immediate hit with the locals, the taco house was quickly purchased by local businessmen Harold Holmes and Jim Woodson in 1969. Renamed Taco John's, it began selling franchises right away and now has restaurants across America. The privately held company is still based in Cheyenne.

    "Entrepreneur

    #115 in Franchise 500 for 2020.
    #315 in Franchise 500 for 2021.


    About Pure Taqueria

    Is PURE Taqueria the right franchise for you? If you have leadership experience in the full-service restaurant field and are looking for an upscale business opportunity that is high-energy, food- and customer-focused, and targeted toward fun-loving, sophisticated adults, then PURE Taqueria may be the perfect fit. Although we prefer that our franchise owners take a hands-on role in the success of their location(s), day-to-day management is not required. PURE is a destination for discriminating diners who want more than a strip-mall experience. We strongly prefer that all PURE locations be free-standing, although we will consider spaces that are part of premier, top-tier urban retail developments. Each restaurant must include covered outdoor seating, roll-up garage doors and a full bar - hallmarks of the PURE brand's sophisticated fun. Because PURE Taqueria is a destination restaurant rather than a one-on-every-corner commodity, PURE franchisees enjoy exclusivity within their geographic markets. And because PURE is a new, fresh concept in America's growing love affair with Mexican food, it stands out among other, less refined options. PURE's roots in time-honored, authentic Mexican recipes take America's increasing taco-cart craze into a new age of awesome tastes and inventive presentations. Our menu includes a number of innovative appetizers, taco plates, and full-on entrees that treat hungry customers to a Mexican dining experience rarely found north of the border. The menu can be customized to include gluten free versions of many dishes to meet special dietary requirements. The bar plays a key role in PURE's concept and success, with more than 80 different kinds of tequila, signature margaritas, Mexican and domestic beers, wines and sangria.