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Below is an in-depth analysis and side-by-side comparison of Hamburger Mary's vs Mr. Goodburger's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $417,150 - $955,500 | $155,000 - $210,000 |
| Franchise Fee | $50,000 | $25,000 |
| Royalty Fee | 4% (on first $150K monthly gross), 3% (on monthly gross above $150K) | 6-8% |
| Advertising Fee | - | - |
| Year Founded | 1972 | 2001 |
| Year Franchised | 1999 | 2003 |
| Term Of Agreement | 5 years | 5 years |
| Term Of Agreement | 5 years | 5 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
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| Training | - | Internet refresher courses |
| Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | - | Ad slicks, National media, Regional advertising |
| Operations |
8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Started in San Francisco in 1972, Hamburger Mary's serves homestyle meals prepared using fresh and healthy ingredients, including low-fat beef, farm-fresh chicken and turkey, and salads, as well as desserts including carrot cake, snicker's pie and cheesecake. The restaurants include a full bar and a kids' menu.
The business built on creating healthy, animal-free fast food went belly up. See Wink's Cheeseburger Factory.