|
Below is an in-depth analysis and side-by-side comparison of Ramada Worldwide vs Motel 6 including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $220,731 - $9,291,313 | $206,850 - $8,823,850 |
Franchise Fee | $35,000 | $25,000 - $35,000 |
Royalty Fee | 4.5% | 5% |
Advertising Fee | 4% | 3.5% |
Year Founded | 1954 | 1962 |
Year Franchised | 1990 | 1996 |
Term Of Agreement | 15-20 years | 10-15 years |
Term Of Agreement | 15-20 years | 10-15 years |
Renewal Fee | - | 50% of current franchisee fee |
Business Experience Requirements |
||
Experience | - | |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | Yes/No | No/Yes |
Equipment | Yes/No | No/Yes |
Inventory | Yes/No | No/Yes |
Receivables | Yes/No | No/No |
Payroll | Yes/No | No/No |
Training & Support |
||
Training | Regional workshops | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Number of employees needed to run franchised unit: 10 - 15
Absentee ownership of franchise is allowed. |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)
|
Expansion Plans |
||
US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
In 1954 a group of investors opened an inn in Flagstaff, Arizona, the first in a series of motor hotels to be opened by the group. Five years later, the chain was named Ramada, meaning 'a shaded resting place' in Spanish. Today Ramada, which has been owned by Cendant Corp. since 1997, operates hotels throughout the United States. The company is comprised of three segments, Ramada Inns, Ramada Limiteds and Ramada Plaza Hotels, serving value-conscious and mid-market travelers.
Ramada Worldwide Inc. is a Delaware company, a backup of Wyndham Hotel Group, LLC, which is possessed by Wyndham Worldwide Corporation. They claim the exclusive Ramada System, giving transient visitor lodging administrations to the general population, including certain exchange names, benefit marks and other business images. They offer and bolster establishments for Ramada Chain visitor lodging offices.
Establishment Offer: Qualified people are offered an establishment to work a Ramada Chain visitor lodging office at a solitary, characterized area. There are two distinct sorts of offices:
1) A "Ramada" office offers agreeable alluring lodging at mid to upper mid-advertise rates in many markets, and has around 100 visitor rooms. A Ramada Facility highlights either a cordiality range with both relaxation seating and breakfast seating and administration territories and also a "Ramada Convenience Mart", or a full administration eatery and mixed drink relax. Ramada Facilities additionally have meeting rooms, ringer benefit upon demand, complimentary rapid web get to, clothing/valet benefit, a swimming pool and a wellness office.
We'll Leave the Light on for You!
Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition.
Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.