Ramada Worldwide vs Centerstone Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Ramada Worldwide vs Centerstone including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$220,731 - $9,291,313 | $47,149 - $8,728,147 |
Franchise Fee |
$35,000 | $17,000 |
Royalty Fee |
4.5% | 2% |
Advertising Fee |
4% | 2% |
Year Founded |
1954 | 2012 |
Year Franchised |
1990 | 2012 |
Term Of Agreement |
15-20 years | as low as 3 years |
Term Of Agreement |
15-20 years | as low as 3 years |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
Yes/No | -/- |
Equipment |
Yes/No | -/- |
Inventory |
Yes/No | -/- |
Receivables |
Yes/No | -/- |
Payroll |
Yes/No | -/- |
Training & Support |
Training |
Regional workshops | - |
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Number of employees needed to run franchised unit: 10
- 15
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
US Expansion |
- | - |
Canada Expansion |
No | - |
International Expansion |
Yes | - |
Company Overviews
About Ramada Worldwide
In 1954 a group of investors opened an inn in Flagstaff, Arizona, the first in a series of motor hotels to be opened by the group. Five years later, the chain was named Ramada, meaning 'a shaded resting place' in Spanish. Today Ramada, which has been owned by Cendant Corp. since 1997, operates hotels throughout the United States. The company is comprised of three segments, Ramada Inns, Ramada Limiteds and Ramada Plaza Hotels, serving value-conscious and mid-market travelers.
Ramada Worldwide Inc. is a Delaware company, a backup of Wyndham Hotel Group, LLC, which is possessed by Wyndham Worldwide Corporation. They claim the exclusive Ramada System, giving transient visitor lodging administrations to the general population, including certain exchange names, benefit marks and other business images. They offer and bolster establishments for Ramada Chain visitor lodging offices.
Establishment Offer: Qualified people are offered an establishment to work a Ramada Chain visitor lodging office at a solitary, characterized area. There are two distinct sorts of offices:
1) A "Ramada" office offers agreeable alluring lodging at mid to upper mid-advertise rates in many markets, and has around 100 visitor rooms. A Ramada Facility highlights either a cordiality range with both relaxation seating and breakfast seating and administration territories and also a "Ramada Convenience Mart", or a full administration eatery and mixed drink relax. Ramada Facilities additionally have meeting rooms, ringer benefit upon demand, complimentary rapid web get to, clothing/valet benefit, a swimming pool and a wellness office.
2) A "Ramada Plaza Hotel" office is an inside hall structure of no less than four stories. It by and large has no less than 150 visitor rooms, maybe a couple eateries, meal and meeting offices pleasing no less than 100 individuals, a mixed drink relax, a board room, swimming pool and practice offices, a business focus, a sundry shop, and chime, valet and room administrations.
The total investment necessary to begin operation of a Ramada franchise
for a new construction project ranges from the low end of $6,536,015 for
a 100 room Ramada facility to the high end of $15,007,666 for a 150
room Ramada Plaza facility.
The total investment necessary to begin
operation of a Ramada franchise if you already own a facility typically
ranges from the low end of $220,731 for a 100 room Ramada facility to
the high end of $6,884,239 for a 150 room Ramada Plaza facility. Land
acquisition costs are not included in these ranges. The above amounts
include a range of $43,900 to $89,225 that must be paid to the
franchisor or an affiliate.
#276 in Franchise 500 for 2020.
#368 in Franchise 500 for 2021.
About Centerstone
At Centerstone we offer 3 concepts:
Centerstone Inns & Suites
Centerstone Inns are an economy based product that represents exceptional value to its guests. A typical Centerstone Inn would have a minimum of two diamond/star like quality. Typically, it does not include a restaurant and bar and has an average size of 75 rooms.
A Centerstone Inns & Suites is basically the same as a Centerstone Inns with 20% or more of its inventory being suites, versus standard guest rooms.
Centerstone Hotel
A Centerstone Hotel is typically a minimum of three diamond/star like quality that competes in the mid market and brings exceptional value to its customers. Most Centerstone Hotels are full service and provide a restaurant, lounge, meeting rooms and other related services. Waivers are available for restaurants providing a free breakfast buffet is offered. A typical Centerstone Hotel is interior corridor and mid-rise to high-rise with approximately 125 rooms or more.
Centerstone Plaza Hotel
A Centerstone Plaza Hotel is typically a four diamond/star like quality product that has an immediate wow factor and competes in the high end of the mid tier sector. A Centerstone Plaza Hotel is designed for the more discriminating value conscious traveler. Typically these properties are 150 rooms or larger, full service with restaurant/bar, meeting facilities, swimming pool, health club and other elevated brand standards and service amenities that make this product a true four diamond/star like experience.
Franchise Terms
Application Fee: $2,000
Initial Fee: $12,000
Royalty & Marketing Fees: 3% Gross Room Revenue
Annual Conference Fee: $499
The Centerstone brand offers one of the lowest fee structures in the industry. With an initial fee of only $12,000, franchisees can have short-term agreements as low as 36 months. Combined marketing and royalty is only 3%. Everything mentioned above is coupled with a cutting-edge reservation system, strong consumer marketing programs, and a commitment of fairness and understanding which makes Centerstone one of best choices in franchising today. Welcome to a true, “franchise-friendly”, brand.
The total investment necessary to begin operation of a Centerstone
Lodging Facility franchised business is between $3,482,149 and
$8,728,147 for a newly constructed hotel. This includes between $42,999
and $67,997 that must be paid to the franchisor or its affiliates.
The
total investment necessary to begin operation of a Centerstone Lodging
Facility franchised business conversion of an existing hotel is between
$47,149 and $1,648,147. This includes between $35,999 and $67,997 that
must be paid to the franchisor or its affiliates(s).