Ramada Worldwide vs Trademark Collection Hotel Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Ramada Worldwide vs Trademark Collection Hotel including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$220,731 - $9,291,313 | $198,558 - $12,854,531 |
| Franchise Fee |
$35,000 | N/A |
| Royalty Fee |
4.5% | - |
| Advertising Fee |
4% | - |
| Year Founded |
1954 | 2017 |
| Year Franchised |
1990 | 2017 |
| Term Of Agreement |
15-20 years | - |
| Term Of Agreement |
15-20 years | - |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/No | -/- |
| Start-up Costs |
Yes/No | -/- |
| Equipment |
Yes/No | -/- |
| Inventory |
Yes/No | -/- |
| Receivables |
Yes/No | -/- |
| Payroll |
Yes/No | -/- |
Training & Support |
| Training |
Regional workshops | - |
| Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
| Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
Number of employees needed to run franchised unit: 10
- 15
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
| US Expansion |
- | Yes |
| Canada Expansion |
No | Yes |
| International Expansion |
Yes | Yes |
Company Overviews
About Ramada Worldwide
In 1954 a group of investors opened an inn in Flagstaff, Arizona, the first in a series of motor hotels to be opened by the group. Five years later, the chain was named Ramada, meaning 'a shaded resting place' in Spanish. Today Ramada, which has been owned by Cendant Corp. since 1997, operates hotels throughout the United States. The company is comprised of three segments, Ramada Inns, Ramada Limiteds and Ramada Plaza Hotels, serving value-conscious and mid-market travelers.
Ramada Worldwide Inc. is a Delaware company, a backup of Wyndham Hotel Group, LLC, which is possessed by Wyndham Worldwide Corporation. They claim the exclusive Ramada System, giving transient visitor lodging administrations to the general population, including certain exchange names, benefit marks and other business images. They offer and bolster establishments for Ramada Chain visitor lodging offices.
Establishment Offer: Qualified people are offered an establishment to work a Ramada Chain visitor lodging office at a solitary, characterized area. There are two distinct sorts of offices:
1) A "Ramada" office offers agreeable alluring lodging at mid to upper mid-advertise rates in many markets, and has around 100 visitor rooms. A Ramada Facility highlights either a cordiality range with both relaxation seating and breakfast seating and administration territories and also a "Ramada Convenience Mart", or a full administration eatery and mixed drink relax. Ramada Facilities additionally have meeting rooms, ringer benefit upon demand, complimentary rapid web get to, clothing/valet benefit, a swimming pool and a wellness office.
2) A "Ramada Plaza Hotel" office is an inside hall structure of no less than four stories. It by and large has no less than 150 visitor rooms, maybe a couple eateries, meal and meeting offices pleasing no less than 100 individuals, a mixed drink relax, a board room, swimming pool and practice offices, a business focus, a sundry shop, and chime, valet and room administrations.
The total investment necessary to begin operation of a Ramada franchise
for a new construction project ranges from the low end of $6,536,015 for
a 100 room Ramada facility to the high end of $15,007,666 for a 150
room Ramada Plaza facility.
The total investment necessary to begin
operation of a Ramada franchise if you already own a facility typically
ranges from the low end of $220,731 for a 100 room Ramada facility to
the high end of $6,884,239 for a 150 room Ramada Plaza facility. Land
acquisition costs are not included in these ranges. The above amounts
include a range of $43,900 to $89,225 that must be paid to the
franchisor or an affiliate.
#276 in Franchise 500 for 2020.
#368 in Franchise 500 for 2021.
About Trademark Collection Hotel
!["Trademark]("https://fddexchange.com/wp-content/uploads/2021/02/Trademark-Collection-Hotel-300x127.png")
Trademark Collection by Wyndham is the Company's fastest-growing
brand, and experienced a 19% growth in rooms year-over-year as of December 31,
2019. The growth comes at a time when soft brands have strong appeal
for independent owners seeking the support of a branded partner as the
travel industry prepares for recovery of domestic, leisure travel. With
Trademark Collection, hoteliers gain access to Wyndham's 83 million
Wyndham Rewards loyalty members and the company's global distribution
network without having to sacrifice their properties' own unique
branding and identities. As a leader in economy and midscale lodging,
Wyndham is uniquely positioned to champion hoteliers in these segments,
helping them compete in an ever-changing distribution environment with
brand-backed support. With over 15,000 independent economy and
midscale hotels in the U.S., converting independent hotels to Wyndham
brands remains an important source of consistent rooms. Wyndham has a
proven track record of growing net rooms during lodging cycle downturns,
fueled by the strong value proposition across its portfolio of
well-known brands. In the first quarter, Wyndham's conversion pipeline
increased 8% globally year-over-year.
The success
of its owner base is critical to Wyndham's business, and the Company is
taking an owner-first approach to endurance and recovery in the wake of
COVID-19 crisis. Wyndham is assisting owners by suspending certain
fees, providing payment relief and deferring property improvement plans
for nonessential brand standards in an effort to reduce operating costs
in the near term while the industry recovers. The Company also took
efforts to secure government assistance for franchisees, partnering with
industry organizations to advocate on their behalf while guiding them
through available relief, like the CARES act.
To support its
franchisees as travel picks up again, Wyndham previously announced a
long-term, multi-faceted initiative in the U.S. to build confidence
among guests. The initiative, dubbed "Count on UsSM" will
immediately focus on further elevating health and safety protocols at
Wyndham hotels in the wake of COVID-19, shoring up critical supply
chains and introducing new standards, training and guidelines grounded
in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab
on requiring consistent use of Ecolab's EPA-approved disinfectants in
guestrooms and public spaces nationwide.
The total investment necessary to begin operation of a typical 100
room Trademark Collection hotel for a new construction project ranges
from $8,087,199 to $12,854,531.
The total investment necessary to begin
operation of a typical 100 room Trademark Collection hotel if you
already own a facility ranges from $198,558 to $4,409,581. Land
acquisition costs are not included in these ranges. The above amounts
include a range of $43,400 to $74,725 that must be paid to the
Franchisor or its affiliate(s).
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