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Updated RecentlyKiddie Academy vs MakerKids Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Kiddie Academy vs MakerKids including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $345,000 - $5,605,000 | $152,750 - $399,000 |
| Franchise Fee | $135,000 | $30,000 |
| Royalty Fee | 7% | 8% |
| Advertising Fee | 2% | 3% |
| Year Founded | 1981 | 2013 |
| Year Franchised | 1992 | 2018 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | Varies | - |
Business Experience Requirements |
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| Experience | People and management skills | - Passion for working with kids - Thirst for knowledge - Glass half full mindset (60% optimist, 40% realist) - An Excellent Credit History - Leadership Skills - A Desire to Succeed - A Desire to Make A Difference - No past bankruptcies - No past criminal record - Willing to get out there and make sales - Persistence - Desire to listen, share and be compliant - Being happy is more important to you than being right - Customer-oriented Wait, I don’t know how to teach STEM! - Don’t worry. If you don’t have a teaching background, you can still excel as a MakerKids franchisee. In fact, the backgrounds of our ideal franchisees vary greatly – from engineers and accountants to teachers and homemakers, and everything in between. MakerKids franchise training was designed to level the playing field. We teach you all that you need to know about running a business that deals with STEM instruction. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Classroom Training: 80 hours Additional Training: Online training | - Five (5) days Training in Toronto, Canada - Five (5) days On-Site Training - Education/Curriculum: MakerKids® Lesson Plans Options for additional training*: - Internal Training with support and guidance from MK Training Team via Teleconferences, GoTo Meeting and Webinars - Additional Training available at MK HQ in Toronto, Canada - Additional On-Site Training available *Please inquire about additional training. |
| Support | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - Advertising and Marketing: Initial supply of Presentation materials and Templates. - Usage of proprietary Operations Manual - Use of MakerKids® Name, Logo and Trademarks - Annual training and workshop - MakerKids new releases and new concepts |
| Marketing | Ad slicks, Regional advertising, Website, Web Advertising | - Use of MakerKids® Name, Logo and Trademarks - Presentation Material & Templates |
| Operations |
15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | Yes |
| International Expansion | No | Yes |
Company Overviews
About Kiddie Academy
It began in 1981 with an idea and a commitment. The idea was how to best combine learning with child care; the commitment was to do it better than anyone else. As you learn more about Kiddie Academy, you will realize we have a lesson plan that works! Reward your family with The Kiddie Academy Difference. When it comes to child care there's Kiddie Academy and then there's everyone else.
The total investment necessary to begin the operation of a Kiddie Academy® Franchise is $345,000 - $1,035,000 for a leased Kiddie Academy
franchised location, and $3,254,500 - $5,605,000 for a purchased Kiddie Academy franchised location. This includes $135,000 in Initial Fees that
must be paid to the franchisor or an affiliate.
Veteran Incentives $25,000 off franchise fee
!["Top]("https://d1v10wa6gxsq73.cloudfront.net/images/production/top100_icon3.png")
#10 in Gator's Top franchises.
!["Ranked]("https://cdn.shortpixel.ai/spai/w_1349+q_lossy+ret_img+to_webp/https://kiddieacademy.com/franchising/wp-content/themes/kiddieacademy/assets/img/intro/badge_18_years.png"){kind=icon}
!["Entrepreneur]("https://d3fg11dgb68kbp.cloudfront.net/assets/photos/franchise-badge-22686037fc120ba1bd59c2c9fd6e0fbf.png"){kind=icon}
#108 in Franchise 500 for 2020.
#129 in Franchise 500 for 2021.
About MakerKids
MakerKids runs award-winning STEM programs on Coding, Robotics and
Minecraft. We use technology as a medium to help build confidence,
social skills, change-making abilities and a positive relationship with
technology. Kids have started businesses, won prizes from NASA, been
published in magazines, and had positive mental health outcomes. MakerKids was named the #1 franchise concept in the NextGen in
Franchising Competition at the International Franchise Association
Conference from over 400 entrants.
To describe the franchise in one word: transformative
- Target Market: Ages 6-13, including Special Needs students
- Location-based + mobile business/satellite locations: owner to operate multiple satellite
locations e.g. at schools
- Camps, After-School Programs and Parties
- MakerKids® teaches STEM (Science, Technology, Engineering, Mathematics) topics:
Coding, Robotics and Minecraft
- Education/Curriculum: Proprietary Lesson Plans
- Advertising/Marketing: Presentation Material & Templates
- Online Parent Registration